The company supplies a complete range of re-manufactured printer cartridges and laser tonne cartridges. The company sales its products through a nationwide chain of over 60 high streets shops and by on line shop 24/7. Most sales are retail sales (cash sales) but some of larger trade customers buy from central warehouse on credit terms (30 to 60 days) and get bulk discount based on value of their purchases each quarter.
The company has been established in November 2003 in Birmingham by two of its three controlling shareholders: Paul Farnon (Managing Director 40% of shares) and Victoria Dawson (Sales Director 30% of shares). Anil Gupta (Finance Director 30% of shares) has joined the company in 2008. All members of the board directors come from printing manufacturing and selling background.
The re-manufactured cartridges are usually 20% cheaper than originals. The company aims to keep just enough inventories in each shop to be able to meet three days’ worth of normal sales and to be able to offer next day delivery service when the sale is through their on line shop. This is the company policy to minimize inventory holding costs by holding minimal stock levels. Every evening company collates its sales for the day and makes orders to suppliers. The suppliers deliver goods to the central warehouse two days after receiving an order. The Inkwell then sends the cartridges by post to its stores. Over the past 7 years the company has grown and has revenue of £16 million and employs 180 full time employees.
Staff:
Paul Farnon (Managing Director 40% of shares)
Victoria Dawson (Sales Director 30% of shares): advises market price of any cartridge then takes off required profit margin to get price the cartridge needs to be manufactured for.
Anil Gupta – Finance Director: responsible for finance, legal and accounting procedures and systems, production of annual company report, statutory accounts, banking and finance issues.
Michael O’Payne ACCA – Company