Innocent Drinks
Developing strategic thinking as a core competency
Ingrid Bonn Graduate School of Management, Griffith University, Queensland, Australia
Keywords
Strategic planning, Core competences, Management development
Introduction
My research interest in strategic thinking started in 1993 when I interviewed 35 senior executives for a longitudinal study on the changes in strategic planning and strategic management in large organisations between 1982 and 1993. These senior executives were responsible for strategic planning, strategic management or corporate development in 35 of the 100 largest manufacturing companies in Australia. The interviews lasted between three and four hours and one of the questions I asked concerned the problems that they had experienced with their strategic planning or strategic management approach in the preceding five years. The main problem identified by the majority of senior executives was strategic thinking. Interestingly, strategic thinking was a problem regardless of whether the companies had a formalised strategic planning system or used a non-formalised approach. For example, one senior executive from a company with a formalised strategic planning system stated:
Our senior executives tend to get carried away by details and lose their strategic perspective.
Abstract
Lack of strategic thinking by senior managers has been identified as a major shortcoming in organisations. Draws on concepts in management and psychology to present a framework that can be used to remedy this situation. Argues that strategic thinking needs to be addressed at two different, but interrelated levels: the individual level and the organisational level. Organisations that successfully integrate strategic thinking at these two levels will create a critical core competency that forms the basis of an enduring competitive advantage.
Europe, East Asia, Australia, New Zealand and the United States'' (p. 242). The ability to think strategically, however,
Ingrid Bonn Graduate School of Management, Griffith University, Queensland, Australia
Keywords
Strategic planning, Core competences, Management development
Introduction
My research interest in strategic thinking started in 1993 when I interviewed 35 senior executives for a longitudinal study on the changes in strategic planning and strategic management in large organisations between 1982 and 1993. These senior executives were responsible for strategic planning, strategic management or corporate development in 35 of the 100 largest manufacturing companies in Australia. The interviews lasted between three and four hours and one of the questions I asked concerned the problems that they had experienced with their strategic planning or strategic management approach in the preceding five years. The main problem identified by the majority of senior executives was strategic thinking. Interestingly, strategic thinking was a problem regardless of whether the companies had a formalised strategic planning system or used a non-formalised approach. For example, one senior executive from a company with a formalised strategic planning system stated:
Our senior executives tend to get carried away by details and lose their strategic perspective.
Abstract
Lack of strategic thinking by senior managers has been identified as a major shortcoming in organisations. Draws on concepts in management and psychology to present a framework that can be used to remedy this situation. Argues that strategic thinking needs to be addressed at two different, but interrelated levels: the individual level and the organisational level. Organisations that successfully integrate strategic thinking at these two levels will create a critical core competency that forms the basis of an enduring competitive advantage.
Europe, East Asia, Australia, New Zealand and the United States'' (p. 242). The ability to think strategically, however,