Innovation
Investigate how innovation can create competitive advantage for Nokia in Great Britain
Chapter one:
Background of the study:
21st century of the market growth is depends on innovation. There have many marketing tools as we can use for growing up the business, but in this situation, researcher preferred innovation, which is really need to develop and rapidly progress for the business with their existing or new product.
Innovation require for thoughtful structure of solid management process and making a creative culture in organization. The companies can create their own ideas, and innovation helps to select the right ideas for implementation. Organization can develop new strategies and business model by innovation. Innovation not only represent how to grow up the business, it is also making the specific direction of the organization. We can say (invention + exploitation = innovation). “Innovation is the creation of any product, service or process which is new to the business unit” Tushman and Nadler (1996). In addition, the management guru Peter Drucker observes, “innovation is the specific tool of entrepreneurs, the means by which they exploit changes as an opportunity” (Drucker, 1985). The survey of Boston Consulting Group reported that in 2004 inside and outside of the organizations, that 90 per cent of them believe in innovation is a strategic priority. The consulting firm Strategos research also confirmed that innovation is the way to growing up all sectors of the business or organizations and its importance. Mainly innovation as an outcome, also innovation is a value-adding process in product, services, thoughts or beliefs and behaviours. So making changes to something established by introducing something new that adds value to customers is the process of innovation.
On the other hand, we need to understand the consumer behaviour. Researcher also focuses on consumer because their way to purchasing, using, evaluating, and disposing of the product and
Chapter one:
Background of the study:
21st century of the market growth is depends on innovation. There have many marketing tools as we can use for growing up the business, but in this situation, researcher preferred innovation, which is really need to develop and rapidly progress for the business with their existing or new product.
Innovation require for thoughtful structure of solid management process and making a creative culture in organization. The companies can create their own ideas, and innovation helps to select the right ideas for implementation. Organization can develop new strategies and business model by innovation. Innovation not only represent how to grow up the business, it is also making the specific direction of the organization. We can say (invention + exploitation = innovation). “Innovation is the creation of any product, service or process which is new to the business unit” Tushman and Nadler (1996). In addition, the management guru Peter Drucker observes, “innovation is the specific tool of entrepreneurs, the means by which they exploit changes as an opportunity” (Drucker, 1985). The survey of Boston Consulting Group reported that in 2004 inside and outside of the organizations, that 90 per cent of them believe in innovation is a strategic priority. The consulting firm Strategos research also confirmed that innovation is the way to growing up all sectors of the business or organizations and its importance. Mainly innovation as an outcome, also innovation is a value-adding process in product, services, thoughts or beliefs and behaviours. So making changes to something established by introducing something new that adds value to customers is the process of innovation.
On the other hand, we need to understand the consumer behaviour. Researcher also focuses on consumer because their way to purchasing, using, evaluating, and disposing of the product and