Innovation Analysis Nippon Paint Co. Case of Odorless Paint Product
INNOVATION ANALYSIS NIPPON PAINT CO.
CASE OF ODORLESS PAINT PRODUCT
Introduction
1. Purpose: In recent years, Innovation becomes one of the most important parts in the existence and development of every company. There are many research was establish to analyze the way to make an innovation, not only for the research’s purpose but also to help the managers of small companies can follow the bigger. This assignment was done to analyze a new product of one of the biggest paint manufacturers in the world to understand deeply the innovation strategy of this company, Nippon Paint Co.
2. Nippon Paint Co: Nippon Paint Co. is one of the largest paint manufacturers in Asia and over the world. In Vietnam, the company occupied rather large market share, with a well-known brand along with reasonable price, high quality products from paint to coatings of surface so Nippon’s products are trusted and preferred by Vietnamese consumers. Nippon Paint was founded in 1881 in Japan, Nippon Paint is a leading paint manufacturing company in the World, has presence in over 13 countries. Nippon Paint was established in Vietnam in 1994 with 100% foreign investment capital, located in Bien Hoa II Industrial Zone, Dong Nai. Since then, Nippon Paint has always released the best quality products are manufactured on advanced Japanese technology for the automotive industry, architecture, decoration... Based on the core values of honesty, abundant human resources and continuous improvement in technology, Nippon Paint has contributed to improving work and home at the same time continue to beautify many areas in Asia in general and Vietnam in particular.
2. Background: At present or even in future, trend of environmental friendly products will become popularly, from the electronics industry, car industry to Fast Moving Consumer Goods. When produce or process any products, manufacturers have to pay attention to factors of consumer’s health and environment. In the
CASE OF ODORLESS PAINT PRODUCT
Introduction
1. Purpose: In recent years, Innovation becomes one of the most important parts in the existence and development of every company. There are many research was establish to analyze the way to make an innovation, not only for the research’s purpose but also to help the managers of small companies can follow the bigger. This assignment was done to analyze a new product of one of the biggest paint manufacturers in the world to understand deeply the innovation strategy of this company, Nippon Paint Co.
2. Nippon Paint Co: Nippon Paint Co. is one of the largest paint manufacturers in Asia and over the world. In Vietnam, the company occupied rather large market share, with a well-known brand along with reasonable price, high quality products from paint to coatings of surface so Nippon’s products are trusted and preferred by Vietnamese consumers. Nippon Paint was founded in 1881 in Japan, Nippon Paint is a leading paint manufacturing company in the World, has presence in over 13 countries. Nippon Paint was established in Vietnam in 1994 with 100% foreign investment capital, located in Bien Hoa II Industrial Zone, Dong Nai. Since then, Nippon Paint has always released the best quality products are manufactured on advanced Japanese technology for the automotive industry, architecture, decoration... Based on the core values of honesty, abundant human resources and continuous improvement in technology, Nippon Paint has contributed to improving work and home at the same time continue to beautify many areas in Asia in general and Vietnam in particular.
2. Background: At present or even in future, trend of environmental friendly products will become popularly, from the electronics industry, car industry to Fast Moving Consumer Goods. When produce or process any products, manufacturers have to pay attention to factors of consumer’s health and environment. In the
References: Burns. (2011). Entrepreneurship and small business: Start-up, growth and maturity (third edition). Hampshire, England: Palgrave Macmillan. Tidd and Bessant. (2011). Managing innovation: Integrating technological market and organizational change (fourth edition). West Sussex, England: John Wiley & Sons Ltd. Bao moi. (2012, December 4). Retrieved December 5 from http://www.baomoi.com/Nippon-Paint-va-giai-phap-xanh-cho-nguoi-tieu-dung/76/7027612.epi Doanhnhansaigon times Frost apac. (2012, December 4). Retrieved December 5 from http://www.frost-apac.com/greenawards/pastawards.shtml Green Business times Green Business times. (2012, December 4). Retrieved December 7 from http://www.greenbusinesstimes.com/2011/11/29/nippon-paints-continuous-sustainability-and-innovation-commitment/ Nippon teams The Saigon times. (2012, December 4). Retrieved December 5 from www.english.thesaigontimes.vn/Home/business/other/19796/ Stock chart of Nippon Painting Co Ltd