Innovation And Entrepreneurship Analysis

Innovation and Entrepreneurship are a major drive in the economy today. As what Peter Drucker wrote considering innovation and entrepreneurship 1985 the USA increase the employment force by 10 million, since there was an entrepreneurially inspired, innovative business culture. Virgin Group worked on the above term, that’s why Incorporating innovative ideas became a highly esteemed management goal. Virgin Group executives required their people to learn the innovation and entrepreneurship, as Peter Drucker wrote in his book, so he became their teacher, in the other hand the story continue with the leadership of Branson the first innovation story in Virgin Group history. Were he said “We give our entrepreneurs guidance, connections and opportunities through our peer and partnership network to help them become a force for good”.
Virgin Group believes in the revolving doors of innovation and entrepreneurship that is why they keep on updating their knowledge and process. Today after more than 25 years on the old book written by Drucker, Virgin Group do it
Concluding his speech, the message came directly from the mind of a true entrepreneur, “I’ve always believed there is no point in going into business unless you’re going to make an enormous and positive difference.” While these words might be inspiring and admirable, they are far different motives than the entrepreneur described by Drucker. In
Branson’s case, there is great drive to make his mark in the world, but on his terms which seem to carry a great deal of self esteem. Drucker’s entrepreneur thrived on systematizing, organizing and bringing change to corporate giants.

The Virgin established the following points for innovation to help feeding the entrepreneurship inside the company:
• Has a strong environment for innovation
• Is superior when it comes to exploiting this environment
• Constantly building on its human capital
• Universities and research establishments attract top