Innovation Managament
INTF 355 International Technology Management
Course Book: Paul Trott, Innovation Management and New Product Development, 5.th Ed
Learning objectives and Some Discussion Questions for Mid Term Exam
• Recognise the importance of innovation • Explain the meaning and nature of innovation management • Provide an introduction to a management approach to innovation • Appreciate the complex nature of the management of innovation within organisations • Describe the changing views of innovation over time • Recognise the role of key individuals within the process • Recognise the need to view innovation as a management process.
Discussion questions
A number of chapters have several Pause for thought questions to help the student reflect on what they have just read to check their understanding.
Examples:
Not all firms develop innovative new products, but they still seem to survive.
Do they thrive?
This question attempts to get the students to recognise that while innovation is important it is possible to survive especially in the short term by focusing on traditional concerns such as minimising costs and generating sales. In the longer term, however, few firms will survive for long without the need to change; and that means introducing new ways of working and new products and services.
If two different firms, similar in size, operating in the same industry spend the same on R&D, will their level of innovation be the same?
This question simply tries to get the students to recognise that while R&D expenditure is important, innovation performance is dependent on many factors, as the chapters in this book will show.
Questions for discussion/assignments Ch.1
1. Many innovations today are associated with companies as opposed to individuals. Why is this, and what does it tell us?
Students are required to examine differences between innovations in the eighteenth and nineteenth centuries with
Course Book: Paul Trott, Innovation Management and New Product Development, 5.th Ed
Learning objectives and Some Discussion Questions for Mid Term Exam
• Recognise the importance of innovation • Explain the meaning and nature of innovation management • Provide an introduction to a management approach to innovation • Appreciate the complex nature of the management of innovation within organisations • Describe the changing views of innovation over time • Recognise the role of key individuals within the process • Recognise the need to view innovation as a management process.
Discussion questions
A number of chapters have several Pause for thought questions to help the student reflect on what they have just read to check their understanding.
Examples:
Not all firms develop innovative new products, but they still seem to survive.
Do they thrive?
This question attempts to get the students to recognise that while innovation is important it is possible to survive especially in the short term by focusing on traditional concerns such as minimising costs and generating sales. In the longer term, however, few firms will survive for long without the need to change; and that means introducing new ways of working and new products and services.
If two different firms, similar in size, operating in the same industry spend the same on R&D, will their level of innovation be the same?
This question simply tries to get the students to recognise that while R&D expenditure is important, innovation performance is dependent on many factors, as the chapters in this book will show.
Questions for discussion/assignments Ch.1
1. Many innovations today are associated with companies as opposed to individuals. Why is this, and what does it tell us?
Students are required to examine differences between innovations in the eighteenth and nineteenth centuries with