Innovation Management

INNOVATION MANAGEMENT
Group Assignment

Word count: 2245
Date of Submission: 06/06/2012

Introduction

The following report is based on Innovation management, which covers the details about Apple Inc. It includes product innovation, process innovation, service innovation and acquisition. It also describes about Apple’s strategy of creating value in products by using technology and some suggestion as consultants.

Apple is an American multinational, which deals in design and sell of premium range electronic product like iPhone, iPad, Computers (Macbook) and iPod etc. Founded in 1976 and now is one of the top companies in the world. It is the largest technology company by its profit and revenue. Apple is known for its innovative PRODUCT RANGE. They are giving more than the customer’s expectations. Apple is well known for its hardware and software product. In hardware, Macintosh is the range of computer like, iPod, iPad, iPhone and Macbook. As well as their software products range is very unique for example, Mac OS X operating system, iTunes media browser, Safari web browser, iOS operating system for mobile and iPad, creativity and multimedia software iLife and productivity software iWork etc.
Apple, along with it’s quality products, is renowned for it’s before sell and after sell customer service as it gives premium kind of service to it’s costumers. Apple is Pioneer for high quality Macintosh computers, its product design and technology is admirable. It has its own R & D centre in California and design team leaded by its most efficient Engineer and designer Mr. Jonathan Ive. Apple management has a tradition of being always open for suggestions from their employees. Along with this Apple also made a lot of acquisitions to create value in their product and to save time for new inventions. Some important acquisitions made by them are Next, P.A. Semi, Lala.com and Anobit etc.

How Apple uses technology to create value
Apple can be identified

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