Innovation & New Product Development

|[pic] |Innovation & New Product Development |
| |2 Credits |
| | |
| |BU.852.610.G1 |
| |Tuesday / 6:00 – 9:00 P.M. |
| | |
| |Spring 2012 |
| |Harbor East Campus - Room |

Instructor
Fred A. Katz

Contact Information
Home: 301-570-6517 (before 10 pm)
Telephone: [phone]
Email: [e-mail]

Office Hours
By Appointment, before or after class

Required Textbook

Crawford, Merle and Di Benedetto, Anthony, New Products Management, 10th Edition, McGraw Hill Publishing, New York, 2010.

Harvard Business Publications – Articles and Cases

Course Name: Innovation & New Product Development

Course URL: http://cb.hbsp.harvard.edu/cb/access/11176950

Product Information:

Product #: 594127-PDF-ENG

Product Format: Digital

Product Title: New Product Commercialization: Common Mistakes

Product Type: Industry and Background Note

Publisher: HBS

Product #: 695016-PDF-ENG

Product Format: Digital

Product Title: Product Development: A Customer-Driven Approach

Product Type: Industry and Background Note

Publisher: HBS

Product #: 695051-PDF-ENG

Product Format: Digital