The entrepreneurship and innovation contains the strong relationship that the innovation can be captured and used by the entrepreneurs in the organisation. The innovation means the new and better product or service development, and the delivery that product into market successfully. If the organisation is the innovative, the sustainability presents high as they gain the competitive advantage in long term. To support between entrepreneurship and innovation, the special characteristics should be considered. The entrepreneur can influence of recognition of innovation product and services. In the end of report, the case study of my family business was chosen and evaluated in terms of innovative dimension. The recommendation as the innovation plan was proposed that can turn the business into innovative and sustainable organisation.
1. Introduction
Becoming the innovative and sustainable business becomes the key to success of today business. There are the relationship between entrepreneurship and innovation that drive the organisation to be innovative and sustainable. In this report, the concept and engagement of entrepreneurship and innovation process was presented. In addition, the personal case study, my family business, was evaluated using the innovation diagnostic diamond tool and was generated the innovation plan to the company. Most of the current business focus on short-term business, however, the long-term business opportunity should be applied the innovative process into different departments in the company. This will gain the competitive advantage in long term and the company becomes sustainability.
2. Concepts and engagement of entrepreneurship and innovation
2.1 Concepts and engagement
Innovation is the specific tool of entrepreneurs that can be used to take advantage the business changes, new opportunity, generate the new products or services. Entrepreneurs need to seek for the innovation sources, and then implement into reality.