Innovation Report
INNOVATION REPORT
ON
DABUR CHYAWANPRASH
GROUP MEMBERS
LAVANIA
SAJEED KHAN
MUGWANEZA ELYSEE
CONTENTS
Ø Executive summary
Ø Introduction
Ø Innovation: § Innovation model § Dabur as an innovative product § Market pull Ø Product features
Ø Conclusion
Ø Reference
EXECUTIVE SUMMARY:
Dabur India Limited is the primary market influential in FMCG products. Many initiatives were taken by the company which includes reduction in price, reducing the impact on environment, introduction of a new product and improvement of quality which is making them a leader in the market. Dabur has positioned its products in the ‘natural health’ category. To meet the fitness and individual grooming wishes of their customers with secure, effective and ordinary solutions, Dabur India Ltd has synthesized a profound information of Ayurveda and herbs with modern science.
Dabur India Limited is the 4th largest FMCG Company in India with revenues of Rs.4110 crores and is ranked among the top 50 OTC(Over-the-Counter) Companies in the world. We see the diversification and expansion in their product segments under various brand names. It is trusted worldwide and is the world’s foremost Natural Health Care and Ayurvedic Company. Dabur has been in the front position by establishing an alternate way of living by going beyond national boundaries and hence they are marketing their products in many countries outside India. Combining luxury, nutrition and wellness, the “nutraceutical market” is growing at a faster pace.
Chyawanprash is made by using various herbs and is one of the products of Dabur India Ltd which is in great demand in the market.
ON
DABUR CHYAWANPRASH
GROUP MEMBERS
LAVANIA
SAJEED KHAN
MUGWANEZA ELYSEE
CONTENTS
Ø Executive summary
Ø Introduction
Ø Innovation: § Innovation model § Dabur as an innovative product § Market pull Ø Product features
Ø Conclusion
Ø Reference
EXECUTIVE SUMMARY:
Dabur India Limited is the primary market influential in FMCG products. Many initiatives were taken by the company which includes reduction in price, reducing the impact on environment, introduction of a new product and improvement of quality which is making them a leader in the market. Dabur has positioned its products in the ‘natural health’ category. To meet the fitness and individual grooming wishes of their customers with secure, effective and ordinary solutions, Dabur India Ltd has synthesized a profound information of Ayurveda and herbs with modern science.
Dabur India Limited is the 4th largest FMCG Company in India with revenues of Rs.4110 crores and is ranked among the top 50 OTC(Over-the-Counter) Companies in the world. We see the diversification and expansion in their product segments under various brand names. It is trusted worldwide and is the world’s foremost Natural Health Care and Ayurvedic Company. Dabur has been in the front position by establishing an alternate way of living by going beyond national boundaries and hence they are marketing their products in many countries outside India. Combining luxury, nutrition and wellness, the “nutraceutical market” is growing at a faster pace.
Chyawanprash is made by using various herbs and is one of the products of Dabur India Ltd which is in great demand in the market.
References: http://www.dabur.com/About%20Dabur www.thehindubusinessline.in[->1] http://www.dabur.com/en/Investors1/Annual_reports/2010-11/Dabur-Annual-Report-2010-11.pdf http://www.dabur.com/Chyawan%20Junior [->0] - http://www.daburuveda.com [->1] - http://www.thehindubusinessline.in