Innovations. Report. Business Model for Fast Food
Report
FAST GOOD PROJECT
Fast Good is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Fast Good will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fast Good is the answer to an increasing demand for snack-type fast food, to be consumed while walking in the park, enjoying city sides, having a short break in the university or work, or just passing by.
In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Paris is a very popular megapolice in Europe, very touristic place. That`s why there is a huge variety of fast food restaurants. The competition is so high that it is very challenging to get recognition and positioning yourself in the market. Therefore, it is extremely important to stand out and create competitive advantage that will distinguish our fast food concept from other similar market players.
Our concept (combination of traditional French pancakes with traditional international fillings) will be oriented on healthy, cheap and quality fast food. We will provide our consumers good value for money.
Our main priority is to establish 1 outlet in a crowded touristic place, preferably in the famous Parisian park Tuileries. Later, our effort will be a further development of more retail outlets in the surrounding area. We have chosen this location such as parks, because we consider it to be a touristic place. Moreover, it’s a place where European families enjoy spending their time with children. In addition, you can find in the parks a lot of students relaxing after or during their studies. Later, we will target on these segments.
Objectives
* To establish a presence as a successful local fast food outlets and gain a market share in Parisian fast food industry. * To expand into a number of outlets *
FAST GOOD PROJECT
Fast Good is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Fast Good will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fast Good is the answer to an increasing demand for snack-type fast food, to be consumed while walking in the park, enjoying city sides, having a short break in the university or work, or just passing by.
In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Paris is a very popular megapolice in Europe, very touristic place. That`s why there is a huge variety of fast food restaurants. The competition is so high that it is very challenging to get recognition and positioning yourself in the market. Therefore, it is extremely important to stand out and create competitive advantage that will distinguish our fast food concept from other similar market players.
Our concept (combination of traditional French pancakes with traditional international fillings) will be oriented on healthy, cheap and quality fast food. We will provide our consumers good value for money.
Our main priority is to establish 1 outlet in a crowded touristic place, preferably in the famous Parisian park Tuileries. Later, our effort will be a further development of more retail outlets in the surrounding area. We have chosen this location such as parks, because we consider it to be a touristic place. Moreover, it’s a place where European families enjoy spending their time with children. In addition, you can find in the parks a lot of students relaxing after or during their studies. Later, we will target on these segments.
Objectives
* To establish a presence as a successful local fast food outlets and gain a market share in Parisian fast food industry. * To expand into a number of outlets *