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innovative technology
Innovation and Technology

Introduction
Technology is recognized as one of the most critical factors driving business and organizations. The extensive use of technology in turn has highlighted the need to develop criteria and standards for outcomes in its application. According to Zabel (2004) the impact of technology is not as straightforward as it seems and cautions against assumptions that technology always has positive impacts to organization. In a similar manner, Morris (2006) points out that adaptation of technology should be sensitive to the contexts of its application, implying the dependence of technology application outcomes to the competencies and attributes of both organization and individuals. The objective of this paper is to determine whether technology significantly impacts the core strategies and organization of companies to the extent that it should be considered as the primary means of initiating innovation or development. For the purpose of this study, the validity of the statement will consider in both public as well private enterprises from small to large scale. In the course of the discussion, the research will also determine effective applications of technology, how it is changing markets and industries and the developing challenges for companies with its utilization.

Background
Technology and Productivity The application of technology necessitates a study of the relationship of productivity and technology. The debate on whether productivity paradoxes really do exist has become an issue for analysts and managers once more with the shift towards digitization. Consider the implications of the productivity paradox or the Solow computer paradox that Robert Solow theorized in response to the mechanization of clerical work. According to Solow that, "You can see the computer age everywhere but in the productivity statistics," (Greenan et al, 2002, p. 42). The productivity paradox implies that as technology is introduced to a system,



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