Instant Cup Noodles Situation Analysis
Instant Cup Noodles
Situation Analysis
The Product: Cup Noodles (the current name of product/known as Cup O’ Noodles until 1993) is a brand of instant ramen noodles, manufactured and distributed by Nissin Foods Products Company, Ltd of Japan. Typically packaged in foam, hard plastic or paper, the precooked block of noodles only need the addition of hot water to return them to their delicious and edible form.
Background Information:
Momofuku Ando, following his establishment and introduction of Nissin Food Products Company, Ltd. of Japan, invented instant noodles in 1958. That same year, Momofuku Ando introduced Chikin Ramen (Chicken Ramen) to Japan as the first ever instant ramen noodle. Following its immediate success in Japan, Nissin Food Products Company, Ltd. established a subsidiary by the name of Nissin Foods (USA) Company, Incorporated in 1970. Located in Gardena, California, Nissin hoped to recreate the success they achieved in Japan by introducing instant ramen noodles to American consumers. One year later, Nissin decided to further their hold on the instant noodle market by revolutionizing the industry with their one-of-a-kind packaging. In 1971 Nissin Food Products Company, Ltd. invented their now famous Cup Noodle making it possible to package, prepare and serve the instant noodles in one container. Nissin’s development of Cup Noodle, along with its all-in-one packaging, allowed for the inclusion of adding vegetables and meat products to their range of instant ramen noodles. In 1972 Nissin produced Top Ramen in the United States and its popularity led to the production and selling of the brand’s Cup O’ Noodles the following year. By 1977, Nissin’s instant noodle products were popular enough to help open up a new Nissin Foods facility in Lancaster, Pennsylvania. 1978 saw Nissin Foods offer new flavors and varieties in both the Top Ramen and Cup Noodles product lines.
Similarly, Nissin introduced spicy offerings of their
Situation Analysis
The Product: Cup Noodles (the current name of product/known as Cup O’ Noodles until 1993) is a brand of instant ramen noodles, manufactured and distributed by Nissin Foods Products Company, Ltd of Japan. Typically packaged in foam, hard plastic or paper, the precooked block of noodles only need the addition of hot water to return them to their delicious and edible form.
Background Information:
Momofuku Ando, following his establishment and introduction of Nissin Food Products Company, Ltd. of Japan, invented instant noodles in 1958. That same year, Momofuku Ando introduced Chikin Ramen (Chicken Ramen) to Japan as the first ever instant ramen noodle. Following its immediate success in Japan, Nissin Food Products Company, Ltd. established a subsidiary by the name of Nissin Foods (USA) Company, Incorporated in 1970. Located in Gardena, California, Nissin hoped to recreate the success they achieved in Japan by introducing instant ramen noodles to American consumers. One year later, Nissin decided to further their hold on the instant noodle market by revolutionizing the industry with their one-of-a-kind packaging. In 1971 Nissin Food Products Company, Ltd. invented their now famous Cup Noodle making it possible to package, prepare and serve the instant noodles in one container. Nissin’s development of Cup Noodle, along with its all-in-one packaging, allowed for the inclusion of adding vegetables and meat products to their range of instant ramen noodles. In 1972 Nissin produced Top Ramen in the United States and its popularity led to the production and selling of the brand’s Cup O’ Noodles the following year. By 1977, Nissin’s instant noodle products were popular enough to help open up a new Nissin Foods facility in Lancaster, Pennsylvania. 1978 saw Nissin Foods offer new flavors and varieties in both the Top Ramen and Cup Noodles product lines.
Similarly, Nissin introduced spicy offerings of their
References: 1. http://www.nissinfoods.com/history.php --History of Nissin Foods and their products 2. http://instantnoodles.org/noodles/expanding-market.html --Expanding Market of Instant Noodles 3. http://www.prweb.com/releases/instant_noodles/instant_ramen/prweb9359054.htm -- Analyst of expanding global instant noodle market 4. http://www.nissinfoods.com/about.php -About Nissin Foods 5. http://ureporter.mriplusonline.com/selectdemofromsearch.asp -MRI+ on Fall 2011 Product: Household Products- Food Products- Dry Soup & Bouillon- Total Housemakers- Used in last 6 months- Nissin Cup Noodles (Principal Shoppers) 6. http://www.maruchan.com/about_maruchan.html - Maruchan About Us