Instant Noodles

* 1. MAGGI * 2. • Maggie had merged with Nestle family in 1947.• Maggi Noodles was first launched in India in Delhi in January 1983 by Food Specialties Ltd (associated with Nestle).• Initial Strategies of Maggi.• Maggi has faced lot of hurdles in its journey in India.• The basic problem the brand faced is the Indian Psyche.• Initially Nestle tried to position the Noodles in the platform of convenience targeting the working women.• However, the sales of Maggi was not picking up despite of heavy Media Advertising.• To overcome this NIL conducted a research.• The noodles tagline, Fast to Cook Good to Eat was also in * 3. • They promoted the product further by distributing free samples. Giving gifts on return of empty packets, etc.• Effective Tagline Communication.• Initially Maggi was targeted at the working woman and later the upper middle class kids.• Maggi was a sponsor for Hum Log, a popular television show on Doordarshan, India’s sole channel in 1984.• Maggi is now targeting its products at the entire family and not only kids.• Maggi has recently launched “MAIN AUR MERI MAGGI” campaign in commensuration of 25 years of Maggi in India. * 4. FAST TO COOK! GOOD TO * 5. INTEGRATED MASS COMMUNICATION PUBLIC SALES INTERACTIVEADVERTISING RELATIONS PROMOTION MARKETING AD ADs CAMPAIGNSBILLBOARDS PRINT ADs TV ADs OTHER * 6. • Maggi does not focus heavily on print media during its launch since its initial target audience was mothers and kids.• Some advertisements in the print media were used to highlight the convenience factor of Maggi.• Maggi introduced this advertisement in various magazines in 2003to celebrate 20 years of its years of its product in India.• Maggi has recently come out with advertisements in some weekly magazines for its new atta noodles and rice noodles variants.• Maggi rice noodles mania had the highest column centimeter in print during jan – aug ’07 among the instant foods category. Growth in noodles/pasta print advertising grew