Mochammad Ichsan, Vaidil Syahdin, Hanastasia Gunawan
& Jamaludin Husein
Business Feasibility Plan
“ we are all weaned on the still image, a form that in the age dominated by moving images, still carries remarkable powers ”
Table of Contents
I. Executive Summary
II. Product
III. The Market
IV. Price and Profitability
V. Plan for Further Action
VI. Appendix
VII. Bibliography
EXECUTIVE SUMMARY
Instaline is the new brand that is dedicated as a Lifestyle Brand Inspired by Photography. According with our theme that is picked up in terms of lifestyle that inspired by photography, we headed to the camera users and community of photography which is not everyone must have a camera but only inspired in terms of taking photos.
In our paper, we explain more about the products which supported the camera enthusiast and the users as a complement in the world of photography. With the objectives the fans can feels supported by the accessories, and they can comfortably doing the process of capturing photos.
According with the above, we provide several products for the photography enthusiast like Instaclothes.
Instaclothes is a product line of T-shirts in terms the design and models related to the camera and photography.
And the other products are a bag called Instabag, this is an extraordinary bag because it designed specifically for Polaroid and Analog cameras which have their own slots to put that camera. This bag is not just for camera only, but also can be used as daily bag.
The next product is Instalbum, this is a unique photo album specifically targeted for Instax Polaroid photos. The design of Instalbum is very unique and eye catching.
In the end of the summary, we would give the reason behind all of this is to translate the passion of photographers or photography enthusiasts into their lifestyle and become their inspiration to help determine their own identity as photography