Instyle Fact Statement
Fact Finding – Instyle magazine
Instyle is a women’s fashion magazine originally launched in the United State by Time Warner Inc. The magazine issues monthly, providing photographs and articles about fashion, beauty, lifestyle, and celebrity styles to readers. (http://www.instylemag.com.au/about.asp) After 18 years development, Instyle becomes an international brand that has editions in seventeen countries. The brand has five extensions – the InStyle website, InStyle Weddings, InStyle Hair, InStyle Makeovers, and Instyle books. The mission of Instyle is to translate high fashion and celebrity glam into options for readers to buy and try (Instyle Media Kit, 2012). Instyle targets 18 – 50 years old women, with the core target market being from …show more content…
Magazines like Cosmopolitan contain more various and diversified topics than Instyle. Those topics important in a women’s life, including love, relationship, fitness and health. * Vogue and Elle, depict fashion as an art. Focusing on the high-end couture, Vogue and Elle stimulate readers’ imagination about how beautiful will they be if they own all the luxury clothes made with expensive materials. Where would we like to be in the mind of this person? * Instyle is a realistic magazine. It does not purely present advertisements of luxury brands. It guides readers to discover the little celebrity stylist inside of them. * Instyle focus on how to get the style you like, how to alternate your current clothes, which pieces to get, how to make those pieces work for multiple outfits. What is the consumer promise, the "big idea"? * You will enjoy a fashionable world where fashions are affordable, readable and practicable. At the same time, you will gain lots of useful instructions and advice about how to style yourself. What are the supporting …show more content…
You even find some accessories that models wear in fashion shows! This time you are finally able to get something back after flipping over hundreds of pages. You are finally able to get something back before the stores close. “Fashion can be something I can really wear,” you stand in front of your mirror and smile. This is who we are. We are realistic. We aim at making fashion real. Fashion is not a dream because we help you get your dream style by providing you the locations of every piece in each picture. Fashion is not a dream because we help you get your dream style by offering you tips about what you should buy to get a certain style you want. Fashion is not a dream because we help you get your dream style by presenting mass-market advertisements, not only high-end designers. Fashion is not dream because we help you get your dream style by putting up inexpensive pieces on our pages.
Every woman loves to be beautiful. Make it yours if you love something on a celebrity or a model. You may always have some “how to” questions in your mind when thinking about fashion. We make sure we put words beside every picture. Thereby give you the answer of those “how
Instyle is a women’s fashion magazine originally launched in the United State by Time Warner Inc. The magazine issues monthly, providing photographs and articles about fashion, beauty, lifestyle, and celebrity styles to readers. (http://www.instylemag.com.au/about.asp) After 18 years development, Instyle becomes an international brand that has editions in seventeen countries. The brand has five extensions – the InStyle website, InStyle Weddings, InStyle Hair, InStyle Makeovers, and Instyle books. The mission of Instyle is to translate high fashion and celebrity glam into options for readers to buy and try (Instyle Media Kit, 2012). Instyle targets 18 – 50 years old women, with the core target market being from …show more content…
Magazines like Cosmopolitan contain more various and diversified topics than Instyle. Those topics important in a women’s life, including love, relationship, fitness and health. * Vogue and Elle, depict fashion as an art. Focusing on the high-end couture, Vogue and Elle stimulate readers’ imagination about how beautiful will they be if they own all the luxury clothes made with expensive materials. Where would we like to be in the mind of this person? * Instyle is a realistic magazine. It does not purely present advertisements of luxury brands. It guides readers to discover the little celebrity stylist inside of them. * Instyle focus on how to get the style you like, how to alternate your current clothes, which pieces to get, how to make those pieces work for multiple outfits. What is the consumer promise, the "big idea"? * You will enjoy a fashionable world where fashions are affordable, readable and practicable. At the same time, you will gain lots of useful instructions and advice about how to style yourself. What are the supporting …show more content…
You even find some accessories that models wear in fashion shows! This time you are finally able to get something back after flipping over hundreds of pages. You are finally able to get something back before the stores close. “Fashion can be something I can really wear,” you stand in front of your mirror and smile. This is who we are. We are realistic. We aim at making fashion real. Fashion is not a dream because we help you get your dream style by providing you the locations of every piece in each picture. Fashion is not a dream because we help you get your dream style by offering you tips about what you should buy to get a certain style you want. Fashion is not a dream because we help you get your dream style by presenting mass-market advertisements, not only high-end designers. Fashion is not dream because we help you get your dream style by putting up inexpensive pieces on our pages.
Every woman loves to be beautiful. Make it yours if you love something on a celebrity or a model. You may always have some “how to” questions in your mind when thinking about fashion. We make sure we put words beside every picture. Thereby give you the answer of those “how