Integrated Marketing Communication
The course work of Integrated Marketing Communications
By: Ijjat Budhathoki
IBC, 2011 Kolding, Denmark
Main Page:
Date to hand in Coursework: 16/12/2011
Coursework Supervisor: Morten Kier
Total Words: 1975
Subject: 366MKT
International Business Academy Kolding, Denmark
Signature:
Coursework prepared by: Ijjat Budhathoki
Student Nr: 113795
Class: KSIBA11BA1
Table of Contents:
Titles Page Nr.
Cover page 1
Main page 2
Table of contents 3
1. Introduction 4
2. The commercial ad of Saravana Jewelry 4 3.1 Description of commercial ad 4 3.2 Elaboration on attention generating devices used 5 3.3 Effectiveness 5 3.4.1 The impact of involvement on Hierarchy model 6 3.4.2 The DMU model 6 3.4.3 AIDA model 7 3.4.4.1 Awareness 8 3.4.4.2 Interest 8 3.4.4.3 Desires 8 3.4.4.4 Action 8 3.4 Sub-conclusion 8
3. The commercial ad of Skin Condom 9 4.5 Description of commercial ad 9 4.6 Elaboration on attention generating devices 9 4.7 Effectiveness 10 4.8.4 PRESTCOM model analysis 11 4.8 Sub-Conclusion 12
4. Conclusion 13
5. Bibliography 14
1. Introduction
This is the coursework of Integrated Marketing Communications. This coursework is mainly related about the commercial ads and its attention generating devices.
I have chosen 2 different commercial ads for my coursework. These are as follows,
* The ad of Saravana Jewellery * The ad of Skin condom
2. The commercial of Saravana Jewellery
The Link for this commercial is
(http://www.youtube.com/watch?v=ZsCYNhltyoM&feature=related)
2.1 Description
This is an Indian commercial for Saravana Jewellery shop. In this commercial a lady model is taking one stick and
By: Ijjat Budhathoki
IBC, 2011 Kolding, Denmark
Main Page:
Date to hand in Coursework: 16/12/2011
Coursework Supervisor: Morten Kier
Total Words: 1975
Subject: 366MKT
International Business Academy Kolding, Denmark
Signature:
Coursework prepared by: Ijjat Budhathoki
Student Nr: 113795
Class: KSIBA11BA1
Table of Contents:
Titles Page Nr.
Cover page 1
Main page 2
Table of contents 3
1. Introduction 4
2. The commercial ad of Saravana Jewelry 4 3.1 Description of commercial ad 4 3.2 Elaboration on attention generating devices used 5 3.3 Effectiveness 5 3.4.1 The impact of involvement on Hierarchy model 6 3.4.2 The DMU model 6 3.4.3 AIDA model 7 3.4.4.1 Awareness 8 3.4.4.2 Interest 8 3.4.4.3 Desires 8 3.4.4.4 Action 8 3.4 Sub-conclusion 8
3. The commercial ad of Skin Condom 9 4.5 Description of commercial ad 9 4.6 Elaboration on attention generating devices 9 4.7 Effectiveness 10 4.8.4 PRESTCOM model analysis 11 4.8 Sub-Conclusion 12
4. Conclusion 13
5. Bibliography 14
1. Introduction
This is the coursework of Integrated Marketing Communications. This coursework is mainly related about the commercial ads and its attention generating devices.
I have chosen 2 different commercial ads for my coursework. These are as follows,
* The ad of Saravana Jewellery * The ad of Skin condom
2. The commercial of Saravana Jewellery
The Link for this commercial is
(http://www.youtube.com/watch?v=ZsCYNhltyoM&feature=related)
2.1 Description
This is an Indian commercial for Saravana Jewellery shop. In this commercial a lady model is taking one stick and