Integrated Marketing Communication System

Project Report On

Integrated Marketing Communications

An In-Depth Study

SUBMITTED BY

SAGAR GALA

TYBMS (SEM V), 2008-2009

ROLL NO. 74

UNDER THE GUIDANCE OF

DATE OF SUBMISSION: 31ST OCTOBER, 2008

Declaration

I Mr. SAGAR GALA of NARSEE MONJEE COLLEGE OF COMMERENCE AND ECONOMICS of TYBMS (Semester V) hereby declare that I have completed this project on “Integrated Marketing Communications – An In-depth Study” in the Academic Year 2008 – 2009. The information submitted is true and original to the best of my knowledge.

_______________________ Signature of Student

CERTIFICATE

I hereby certify that Mr. SAGAR GALA of NARSEE MONJEE COLLEGE OF COMMERENCE AND ECONOMICS of TYBMS (Semester V) has completed project on “Integrated Marketing Communications – An In-depth Study” in the academic year 2008 – 2009. The information submitted is true and original to the best of my knowledge.

ACKNOWLEDGEMENTS

Before going on with the project study, I would like to extend my sincere gratitude to a few people without whom this project just wouldn’t have been possible. First and foremost I would like to thank my Project Guide ____________________ for having spent considerable time and providing very useful insights in to the world of Integrated Marketing Communication.

I would also like to extend warm regards to Sushil Kadam & V.G. Kulkarni, Assistant General Manager (Marketing) and Sameer Chandekar, Deputy Manager (Sales) of Godrej Consumer Products Ltd. for shelving out some of their precious time to provide the information required.

I also sincerely