Integrated Marketing Communications
INTEGRATED MARKETING COMMUNICATIONS
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences. The goal is to generate both short-financial returns and build long-term brand and shareholder value.
Company introduction
Sennheiser micropheone was created in 1945, Doc. Fritz Sennherser and his seven researchers set up the company. Researchers did research and development workin a small village - Wennebostel, Germany.
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Sennheiser electronic GmbH & Co. KG is a extremely famous brand of personal audio equipment in the world. Its productsinclude headphones, earplugs, telephone receivers, and so on. But headphones and earplugs are the most well-known ones. Sennherser, AKG, Beyerdynamic and Grado are the first four best brands of earphones in the word.
Sennheiser is the representative of European style's earphones, the voice style tends to fair and solid but not lacks quality. It is famous for the quality of voice in many years. These years, it gradually pays much attention to products' fashion and tends to attach great importance to the design of the outlook. Sennheiser has complete earphone, earplug productive lines.
At present, there are many low cost, low-end Sennheiser earplug and earphone products which are designed and produced by Feng Da Company, but these products are still keep the serious style of Sennheiser.
Products
Microphones, headphones, wired microphone and monitoring systems, conference and information technology, products for assistive listening, and aviation headsets.
Sales subsidiaries
France, Great Britain, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA.
The successful implementation of the project in China
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences. The goal is to generate both short-financial returns and build long-term brand and shareholder value.
Company introduction
Sennheiser micropheone was created in 1945, Doc. Fritz Sennherser and his seven researchers set up the company. Researchers did research and development workin a small village - Wennebostel, Germany.
[pic]
Sennheiser electronic GmbH & Co. KG is a extremely famous brand of personal audio equipment in the world. Its productsinclude headphones, earplugs, telephone receivers, and so on. But headphones and earplugs are the most well-known ones. Sennherser, AKG, Beyerdynamic and Grado are the first four best brands of earphones in the word.
Sennheiser is the representative of European style's earphones, the voice style tends to fair and solid but not lacks quality. It is famous for the quality of voice in many years. These years, it gradually pays much attention to products' fashion and tends to attach great importance to the design of the outlook. Sennheiser has complete earphone, earplug productive lines.
At present, there are many low cost, low-end Sennheiser earplug and earphone products which are designed and produced by Feng Da Company, but these products are still keep the serious style of Sennheiser.
Products
Microphones, headphones, wired microphone and monitoring systems, conference and information technology, products for assistive listening, and aviation headsets.
Sales subsidiaries
France, Great Britain, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA.
The successful implementation of the project in China