Integrated Term Project
INTEGRATED TERM PROJECT
Topic: Behind the Scenes
In partial fulfillment of the degree of B.Des. Fashion Communication
Student Name: Minakshi Manjari
Reg. No: 060875500016
Guided by: Ms. Suhasini Taneja
Submitted by: Minakshi Manjari
FC-VII
Batch-2008-12
[pic]
Department of Fashion Communication
National Institute of Fashion Technology
Bangalore - 560034
Acknowledgement
I would like to take this opportunity to place on record my gratitude for my mentor Ms. Suhasini Taneja, for her painstaking efforts and constant guidance during the course of Colloquium Paper. Without her help and suggestions, this project would not have been complete.
I would also like to thank Nift Bangalore, for giving us this opportunity to study one topic in such depth and to come up with a final outcome based on the study. I would also like to thank my entire faculty who helped clear my doubts whenever I had any. Last but not the least; I would like to thank all my friends and well wishers for their best wishes.
Thanking You,
Minakshi Manjari
FC-VII
Topic: BEHIND THE SCENES
Objectives:
• To study the significance of festivals in India.
• To study and collect data regarding the three different mediums -VM, Advertising (Electronic media) and Graphic design (print media), used for promotion during the festive season.
• To analyse changes in promotional strategies vis a vis the above mentioned media, based on the following parameters :
1. Different Festive seasons – like Diwali, Christmas, new year, Holi etc..
2. Difference in the promotional offers and merchandise display during festival time and otherwise.
• Do a comparative analysis between the three media based on the effectiveness
• To study people’s perception towards the change in the mediums.
Introduction to the Topic
India is a land of festivals and
Topic: Behind the Scenes
In partial fulfillment of the degree of B.Des. Fashion Communication
Student Name: Minakshi Manjari
Reg. No: 060875500016
Guided by: Ms. Suhasini Taneja
Submitted by: Minakshi Manjari
FC-VII
Batch-2008-12
[pic]
Department of Fashion Communication
National Institute of Fashion Technology
Bangalore - 560034
Acknowledgement
I would like to take this opportunity to place on record my gratitude for my mentor Ms. Suhasini Taneja, for her painstaking efforts and constant guidance during the course of Colloquium Paper. Without her help and suggestions, this project would not have been complete.
I would also like to thank Nift Bangalore, for giving us this opportunity to study one topic in such depth and to come up with a final outcome based on the study. I would also like to thank my entire faculty who helped clear my doubts whenever I had any. Last but not the least; I would like to thank all my friends and well wishers for their best wishes.
Thanking You,
Minakshi Manjari
FC-VII
Topic: BEHIND THE SCENES
Objectives:
• To study the significance of festivals in India.
• To study and collect data regarding the three different mediums -VM, Advertising (Electronic media) and Graphic design (print media), used for promotion during the festive season.
• To analyse changes in promotional strategies vis a vis the above mentioned media, based on the following parameters :
1. Different Festive seasons – like Diwali, Christmas, new year, Holi etc..
2. Difference in the promotional offers and merchandise display during festival time and otherwise.
• Do a comparative analysis between the three media based on the effectiveness
• To study people’s perception towards the change in the mediums.
Introduction to the Topic
India is a land of festivals and