Integrating Planning Approaches

INTRODUCTION
For centuries, shipping is the backbone of trade and transport, be it cargo trading or in older times long distance human transport. Lately, it can be rightly said, shipping industry has become the most important factor attributing to globalization.
Following topics have been covered in this paper:
Identification of the part of shipping industry I am working in
Identification of key drivers of change for maritime industry using PESTLE analysis method.
Key uncertainties identified and mapped as per their importance
Two critical uncertainties for industry identified
Scenarios created to capture two critical uncertainties
Strategic issues for my company based upon these scenarios
Five force analysis of Shipping industry
Porter’s five force analysis of predicted four scenarios
Strategies for my company for these four scenarios
Industry identification
Shipping industry being a vast industry includes a number of businesses associated directly or indirectly to core business.
These businesses include:
Chartering
Trading
Manning
Technical management
Audits, etcShipping companies can further be subdivided as per the type of vessels owned or the type of trade the company is into viz.:
Oil
Gas (LPG/LNG)
Container
General cargo
Car carriers
Bulk carriers
Being associated with an oil major shipping company (BP Shipping), I would define my industry as an oil and gas shipping company with owner ship of its vessels as well as in-house management of its vessels in all respects i.e., technical and manning.
KEY DRIVERS OF CHANGE FOR SHIPPING INDUSTRY
Drivers of change in the transport system fit within six major categories, which are policy, demography & society, energy & environment, technology, economics and legal & finance. There are various methods to analyze these internal and external factors that affect the industry, e.g., PEST, SWOT, SLEPT, STEEPLE, STEER etc. Here I am using PESTLE methodology to access these key drivers