Integration of the “Rakhat” Jcs Production on the Cis Market
Kazakhstan Institute of Management, Economics and Strategic Research
Bang College of Business (BCB)
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Research Project
Integration of the “Rakhat” JCS Production on the CIS Market
Group #08: 20101462 Duisekenova Zhuldyz 20102289 Kaliyev Bekzhan 20100065 Rustembekov Kainar 20100453 Samarkhanova Aigerim
Introduction to Operations Management OPM 3131 Instructor: Yevgeniya D. Kim, MBA
November 20, 2011
Table of Contents
I. Research Proposal ……………………………………………………....…………3
A. Reasons Objectives ……………………………….............................………….3
B. Research Methods ……………………………………………..………..………3
C. Research limitations ……………………………………..……………...…..…..3
II. Literature Review ……………………………………………………...…………..4
A. Rakhat ………….…………………………………………………………..……4
B. Kazakhstani Market ……………………………………………………………..5
C. CIS Market …………………………..……………………………………….…6
D. SWOT Analysis ……………………………………………………………….. 8
III. Analysis ………………………………………………………..………..….……..10
A. Turkmenistan …………………………………………..……………………....10
B. Tajikistan ………………………………………..………………………..……11
C. Kyrgyzstan……………………………………………………………………. 12
IV. Discussion & Conclusion …………………………………...……………………..14
References ……………………………………………………………………………….....17
I. Research proposal
Integration of the “Rakhat” JCS Production on the CIS Market “Rakhat” JSC is one of the biggest producers of the confectionery products in Kazakhstan. It has been set up in 1942 and successfully works for almost 70 years. Currently there are two manufactories of the company – in Almaty and Shymkent – which produce more than 250 names of different confectionaries. The products offered by “Rakhat” are quite successful on the Kazakhstani market; consumers value the high quality of the confectionaries. However, regardless of the
Bang College of Business (BCB)
[pic]
Research Project
Integration of the “Rakhat” JCS Production on the CIS Market
Group #08: 20101462 Duisekenova Zhuldyz 20102289 Kaliyev Bekzhan 20100065 Rustembekov Kainar 20100453 Samarkhanova Aigerim
Introduction to Operations Management OPM 3131 Instructor: Yevgeniya D. Kim, MBA
November 20, 2011
Table of Contents
I. Research Proposal ……………………………………………………....…………3
A. Reasons Objectives ……………………………….............................………….3
B. Research Methods ……………………………………………..………..………3
C. Research limitations ……………………………………..……………...…..…..3
II. Literature Review ……………………………………………………...…………..4
A. Rakhat ………….…………………………………………………………..……4
B. Kazakhstani Market ……………………………………………………………..5
C. CIS Market …………………………..……………………………………….…6
D. SWOT Analysis ……………………………………………………………….. 8
III. Analysis ………………………………………………………..………..….……..10
A. Turkmenistan …………………………………………..……………………....10
B. Tajikistan ………………………………………..………………………..……11
C. Kyrgyzstan……………………………………………………………………. 12
IV. Discussion & Conclusion …………………………………...……………………..14
References ……………………………………………………………………………….....17
I. Research proposal
Integration of the “Rakhat” JCS Production on the CIS Market “Rakhat” JSC is one of the biggest producers of the confectionery products in Kazakhstan. It has been set up in 1942 and successfully works for almost 70 years. Currently there are two manufactories of the company – in Almaty and Shymkent – which produce more than 250 names of different confectionaries. The products offered by “Rakhat” are quite successful on the Kazakhstani market; consumers value the high quality of the confectionaries. However, regardless of the
References: Agency of Statistics of Republic of Kazakhstan (2011). http://www.eng.stat.kz Confectionary JSC “Rakhat” official web-page (2011). http://www.rakhat.kz Holzhacker, H. & Dauranov T. n.d. Sweets in Kazakhstan: all will be in chocolate. ATF Research. Retrieved on September 24, 2011, from http://www.atfbank.kz/research/2010/76655.htm Kozyrev S. (2010). “Nazad v buduschee”. Retrieved on September 24, 2011, from http://www.sostav.ru Leontyev O., Laschevskaya O. & Pirogovskiy V. (2006). “Respublika Belarus’. Konditerskaya promyshlennost’”, RZB Group. Retrieved on September 24, 2011, from http://www.bel.biz Sokolov A. & Sakhno O. (2006). “Obzor rynka konditerskih izdelii”. Retrieved on September 24, 2011, from http://www.pro-consulting.com.ua