During the late 1980s and into the 1990s, Whirlpool Corporation aimed at reducing their number of suppliers to achieve a better competitive advantage from others in the same market. One of the main components purchased and used for products was steel. They decided the best choice was to create an alliance with one of their current suppliers. After carefully considering and answering several different questions within the company, Whirlpool’s attention was brought towards their supplier Inland Steel. During this time period Inland Steel was also aiming to create a new product design that needed much capital (Strategic Alliance). The two companies realized that they both had the same strategic vision that would ultimately lead to a partnership. However, this partnership was going to be no easy task for either party.
Although the following quote can be interpreted in various ways, it still has one evident meaning, “It can take years for a buyer/seller partnership to begin delivering results.” What this quote is saying that that overall combining any two firms is not a 1-2-3 ordeal. It takes time, research, money, cooperation, organization and collaboration. Each of the firms must be willing to share information with one another, make the appropriate adjustments, and have the same goals/expectations for the partnership. Additionally, not any combination of buyer/seller firms can make a partnership. The only way for the partnership to survive is be within the same industry. This is because they will be able to offer one another more information and insight to how that company has survived over the years and what competitors at that level are doing. The companies’ leaders must realize the same corporate strategies and be willing to work with one another.
In this specific case both a buyer and seller plan to combine to create a partnership, which will benefit the two firms. The two firms shared a common strategic vision,