Intel Analysis

Presentation prepared by: Hryko L.V., Kondratenko
I.V.

Short historic overview:
 Founded by Robert Noyce and Gordon Moore in 1968.
 Largest semiconductor chip manufacturer in the

world.
 Manufacturing plants found all over the world.

COMPETITORS:
Motorolla
AMD

SUPPLIERS:
Equipment(d
ual/soul)

INTEL
SUBSTITUTES:
RISC

CHANN
EL:
Lisensee s IBM

CUSTOMERS:
IBM
Compaq
Dell
Packard Bell

COLLABORATORS:
Providers
Software
Application

END
USER

Bargaining power of suppliers
 Abundance of suppliers
 Invest in own suppliers Intensity of exciting rivalry

 Suppliers do not have much power.
 With such few semiconductor manufacturers, price

has to remain competitive from suppliers.
 Suppliers have to be able to maintain high demand for supplies in random spurts.

Threat of new competitors:
 Customers and buyers trust intel and AMD
 High capital requirements.

 Advanced technologies are required
 Patents limit new competitor
 High learning curve

Threat of substitute
 A lower performance
 Limited number of substitute

 No substitutes are available outside of the current

competitors within the industry.
 Fake chips are currently being produced overseas.
 New materials are trying to be developed as substitutes. Strategic groups:
 The value based ( Celeron)
 Mainstream ( Xeon)

 High- performance category ( Pentium 32- bit)

Industry life cycle : EMBRYONIC stage  Intel first introduced 1k DRAM
 TI and Mostek had better design and low cost

 Intel lost a full generation to Japanese
 Intel faced strong price competition from Japanese
 Intel introduced 1 – megabit DRAM but has lost the

market

GROWTH
 1980 – “Project Cursh” +Design Wins (Intel and IBM):

IBM open standard, success in format war, being a free rider by design wins.
 1983 – License Control: restrict licenses, more design win and more revenue, set up the industry