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intel SWOT 1990

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intel SWOT 1990
SWOT of the early 1990’s

Strengths

Leader of the market
Good image of the brand
Technology advanced
Innovative
Good BtoB relations
Good marketing budget
Good R&D budget
Projected
Big finances
Intel is a globally recognized brand name and has strong brand loyalty.
They are IBM’s main supplier
Undisputed industry leader
Always the first (always imitated never equaled)
Carter is one of the main strength of the company. He was very reactive and could propose new strategy just few days after losing the sue against AMD
Strong link with business customer

Weaknesses

Use of divisive strategies in defense of its market position against its competitors
Retail prices are higher as compared to the prices of competitors
Opportunities

Very few competitors
Throughout the 1980-1990 the PC market experienced spectacular growth
Expansion of the PC for homes
Takeover of several competitors
Advertising efforts away from computer manufacturers to actual computer buyers
The company gets more customer oriented
Customers always look for new and updated products

Threats

No copyright on the product name (86) surprise effect (they thought they could trademark it but the course ruled against them)
AMD managed to produce products of as good qualities as Intel
Advancement in technology obsoletes the manufacturing facilities and products
Changing customer taste and preferences along with the reduction in brand loyalty

SWOT of the mid 1990’s

Strengths

Great success of the marketing campaign
Great acknowledgment of the Intel logo all over the world
1993 Intel is the 3rd most valuable brand in the world
Increase of production
Cut in the price
Growth of 25% of the revenue
1995 Intel added a distinctive and memorable 3 second jingle to their campaign

Weaknesses

1994 a mathematician professor found a bug in the new Intel processor (big deal, everybody started to talk about it and to get scared)
They spent 500 million in
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