One of the most valuable and neglected property of yours!
OR
You might be neglecting one of your most valuable properties!
OR
One of the most valuable properties of yours!
If you ask someone walking down the street and ask him “What is a property?”
Brand is a name, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
What is a brand? * Brand is a name, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
Example:
Coca Cola is a brand which is the intellectual property of The Coca-Cola Company.
Apple is a brand which is the intellectual property of Apple Inc. * It is the most valuable fixed asset of any corporation. * Branding is a concept where consumers buy ‘the brand’ instead of the product. * Brand name, logo, design and any other attributes associated with it, are part of the brand and eventually part of intellectual property. * Brand is a part of intellectual property.
What is Intellectual Property (IP)? * It is a legal concept, which refers to the creations of mind for which exclusive rights are recognized. * Creations of mind include: * inventions * literary and artistic works * formulas * symbols * names * images * designs used in commerce. * IP involves patents, copyright, trademarks, designs, brands etc. * It can also be defined as “information with a commercial value”.
Types of intellectual property * Trademarks, including service marks * Copyright and related rights * Geographical indications * Industrial designs * Patents * Layout-designs (topographies) of integrated circuits * Undisclosed information, including trade secrets
Categories of Intellectual Property (IP) * IP is divided into two categories:
1. Industrial property: *