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Intellectual Property: Toyota vs Ford

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Intellectual Property: Toyota vs Ford
IP asset management and brand success
TOYOTA vs. FORD

May, 2013 Research Paper

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Table of Contents

Abstract........................................................................................................................................... 1
History of Toyota............................................................................................................................. 2
History of Ford ................................................................................................................................ 2
Trademarks & TOYOTA................................................................................................................... 3
Building the Toyota trademark .............................................................................................. 3
Boosting the Trademark with LEXUS ..................................................................................... 4
Utilizing & Managing the Trademark ..................................................................................... 6
Protecting the Trademark ...................................................................................................... 7
Trademark & FORD ...................................................................................................................... 11
The Ford Trademark ......................................................................................................... 11

Acquiring & Managing Jaguar Trademark ........................................................................... 11
Merchandise licensing ......................................................................................................... 13
Protecting it ........................................................................................................................... 13
Perceived


References: Barnett, Christopher. Ford Sues Ferrari over F-150® trademark, 2011. Scott & Scot, LLP : IP & Technology blog, Web, 24 May 2013 Berman, Brad. Expert Explains Toyota’s Hybrid Patent Problems. HybridCars, 5 October 2009. Web. May 2013 Brush, Peter. Ford, Paice Rev Up Hybrid IP Scrap With Dueling Suits. Law 360, 10 May 2010. Web. May 2013. Davies, Sean. Evolution of the Toyota Production System. Vol. 4 issue 9, Engineering and Technology magazine. Web. 19 May 2009 Jalopnick. The Hybrid Inventor Who Sued Toyota – And Won. Wired, 22 July 2010. Web. May 2013 MacKenzie, Angus. Evans, Scott. “The Toyota recall crisis”. Motor Trend. Web. Jan 2010. Graeme, Roberts. “US: Toyota recalls Camry, Venza and Tacoma”. Just Auto. Web. 8 March 2012. Scheele, Nick. Ford and Jaguar: Building Brand Value, 2006. Baptie and Company. Web, 25 May 2013 Shirouzu, Norihiko. Takahashi, Yoshio. Toyota Apologizes for Massive Recall. Wall Street Journal. Web. 02 Feb 2010. Spruill, Poyner. An Essential guide to trademark protection. Web. 2011 Surowiecki, James. The open secret of Success. The New Yorker. Web. 12 May 2008 Taylor, Alex. Kahn, Jeremy. How Toyota defies gravity – its secret and its legendary production system. Fortune Archive. Web. 08 Dec 1997 Treece, James B., The Roots of Toyota 's Strength. Automotive News. Web. 18 Aug 2006. Zoey, Sofia. Toyota Logo – The symbol of Reliability, 7 February 2011, Famous logo design. Web. 2013 Whoriskey, Peter. Toyota recalls 1.5 million vehicles for brake fluids problem. The Washington Post. Web. 21 Oct 2010 Auto patent asset intellectual report. Patent Café Cor., Mar 2009. Best hybrid car rankings. US News. Web. 24 May 2013. 42 Coach and Lexus link style with luxury. BusinessWire. Web. 1 April, 1997 Ford settles dispute over hybrid car patent infringement case. September 2010. Patentable. Web. May 2013 Ford and Firestone’s Tire Recall: The costliest Information Gap in History. WPS. Web Here’s an interesting infringement case. LinkedIn. Web. January 4, 2012 History of Lean. Lean Enterprise Institute. Web.2009 History of the Ford Logo through the years, Anglia models. Web, 2013 Global secure summit 2013. Arena International. Web. 2013 Lean manufacturing and Timeline. Superfactory content page. Web. Leveraging Intellectual Property: Why Corporate Knowledge and IP Are Critical to Your Business - Part 1 of a two part series on intellectual property. Plant-Wide Research. PWR consulting. Web. 2006 Logo danh tiếng và những người anh em ngoài ý muốn. Vano design. Web. 2009 Toyota. Wikipedia. Web. 24 May 2013 Toyota History. Toyota Global. Web. Toyota sells 9.75 million vehicles in 2012, regains global top spot. The Economic Times. Web. 28 Jan 2013. Toyota Denmark - Abuse of dominant position (unfair trading conditions and discrimination). Danish Competition Authority. Web. 25 May 2005 Toyota Bares Teeth Over "Lexus" Trademark Infringement. Legal Match. Web. 13 Dec 2007 Toyota Lost a Lawsuit Against a Chinese Car Manufacturer. CCPIT Patent and Trademark Law Office. Web. Who holds the power? Lessons from hybrid car innovation for clean technologies. Griffith Hack, October 2009 43
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