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Interaction Design Research How Can the Visuals of a Website Impact the User’s Interactivity?”

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Interaction Design Research How Can the Visuals of a Website Impact the User’s Interactivity?”
Abstract (or Summary)
In this coursework my task was two carry out a research study based on a specific question related to a given topic which in my case was looking at the visuals of a website and how this affected the users interactivity. I decided the best research methods of gathering data were to use a questionnaire and an experiment as these methods were used by many organisations so I thought they would be the best way of gathering sufficient data that can be analysed to support my hypothesis which is the better the visuals of a website the more user friendly the website is which in turn makes it easier for a user to navigate. The results were as I expected because looking at the questionnaire and experiment many people found that the websites that were not visually great were hard to interact with and that frustrated the user. Although I did not have any problems due to weather or other interferences I was able to carry out my research within the time frame given but I believe a better designed questionnaire would have helped a fair bit for my research question. All in all I believe I have completed the task and have gathered sufficient data within the time frame given and I think I could have done even better by having more participants if I had more time.

Introduction
This assignment involved me carrying out my own piece of research on a given topic. My research was based on websites as to “How can the visuals of a website impact the user’s interactivity?” in terms of looking at the site in terms of visual elements such as colour, images, video, and animation and so on. In order to gather my primary research data I had to design an activity and so I chose a few good and bad sites in terms of its visuals for my audience to take part and then fill out a questionnaire after they review each site. I also designed an experiment which included five people to take part in a small activity on the websites and see how long it takes them to carry out a



References: 1. Teo, N.B; Paton, P; Kettlewell, S . (2005). Use of an interactive web-based questionnaire to evaluate a breast cancer website. The breast. 14 (2), 153-156 2 3. webpagecontent. (2010). Web site usability testing: recommended procedures. Available: http://www.webpagecontent.com/arc_archive/124/5/. Last accessed 03/12/2011. 4 5. Steven M. Ross. (2010). EXPERIMENTAL RESEARCH METHODS. EVOLUTION OF EXPERIMENTAL. 38 (38), 1021. 6 7. Hackett, Stephanie,Parmanto, Bambang. (2006). Usability of AcceSS for Web Site Accessibility.. Usability of AcceSS for Web Site Accessibility.. 100 (9), 173-181. 8

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