Pam Wetherell
SOC/315
May 16, 2011
Ashraf Esmail
Intercultural Communication in the Workplace
The objective of this paper is to explain the importance of the language in the intercultural business communication. In this paper will summarize theories from three different authors about the role of the language in the global market-place. Furthermore, it will also include citations from other sources as well as my own opinion on the subject and explanation of the new phenomenon “World English.”
Intercultural Communication
“Nearly 40 years ago, media scholar Marshall McLuhan argued that we would soon be living in what he called a global village” (McLuhan, Fiore, 1968, p. 1). “I believe that we are there. The cold war is over. We can travel to other countries and meet members of other cultures. We can e-mail colleges in other countries as quickly as we can walk to the offices of colleges in the same building. The world is shrinking and becoming a global village. The rapid globalization of the world 's markets is now a reality; this globalization increases the competitive challenge of the companies and the necessity that the leadership of those companies has a series of qualities to facilitate their management work in a multinational environment” (Devayatova, 2005 p. 1).
Companies are expanding operations to other nations and following the new trend of outsourcing. “However, expanding operations to other nations means that organizations have to concurrently expand their communication capabilities so that they can interact efficiently with their foreign offices and markets” (Zaremba, 2003, para. 2). According to DeVito, “mobility, economic and political interdependence, and communication technology are three reasons to explain why intercultural communication has become an imperative in contemporary society” (DeVito, 1994, para. 4). “The first step in effective intercultural communication is the understanding and
References: Beamer, L., & Varner, I. (2008). Intercultural Communication in the Workplace. Retrieved from The University of Phoenix eBook Collection database Devayatova, A. (2005). Intercultural Business Culture. Retrieved April 18, 2007, from http://www.sprachenzentrum.huberlin.de/englisch/projekte/Intercultural%20Competence/devayatova.html DeVito, J. (1994). Human Communication: The Basic Course. Harper Collins. Guerra, J Oxford Analytica. (2007). World English Remains Theoretical . Retrieved April 18, 2007, from www.forbes.com Smith, W. (2006). Types of World English. Retrieved April 28, 2007, from www.askoxford.com Varner, I. (2000). The Theoretical Foundation for Intercultural Business Communication: A conceptual mode Zaremba, A. (2003). Organizational Communication: Foundation for Business & Management