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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2 Pros & Cons of Macro Environment (PEST Factors) on New Product Development in Fast Food Industry of Pakistan for Sustainable Competitive Advantage
Rizwan Ahmad Ch. MS Scholar , Riphah Int. University, Islamabad, Pakistan Jamshed Khattak Ph.D Scholar , Muhammad Ali Jinnah University, Islamabad, Pakistan Muhammad Nizam Khan & Nabeel Abbas Khan MS Scholars , Riphah Int. University, Islamabad, Pakistan
JUNE 2011
Abstract
Fast Food is now becoming the most favorite food around the world due to trend shifting; quick home delivery and people are kept busy in their extensive work. Many companies trying to maximize their market & profit share after launching new product in the era of competition, therefore scanning of market environment now centre of focus to get completive advantage via new product development. Despite the facts, the rationale right behind for investigate the Impact of Macro Environment on New Product Development of Fast Foods Companies (FFC’s) is to uncover the level of macro environment Scanning by FFC’s operating in Pakistan. The Renewal Associates (2003) PEST sheet used & descriptive statistics analysis were used to estimate the intensity of Macro Environment on New Product Development. The result shows that FFC’s were not scan Macro Environment too much & consider different factors of Macro Environment for new product development. Key Words: Macro Environment, PEST Factors, New Product Development, Sustainable Competitive Advantage, Strategic Marketing, Strategic Management, Sargodha Pakistan.
INTRODUCTION:
As per Bender and Bender (1995), Fast foods are broad term used for a restricted menu of foods that lend themselves to production-line techniques; suppliers tend to specialize in products such as hamburgers, pizzas, chicken, or sandwiches”. Smith et al. (2001) undoubtedly demonstrated the production-line approach with specific allusion to
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2 Pros & Cons of Macro Environment (PEST Factors) on New Product Development in Fast Food Industry of Pakistan for Sustainable Competitive Advantage
Rizwan Ahmad Ch. MS Scholar , Riphah Int. University, Islamabad, Pakistan Jamshed Khattak Ph.D Scholar , Muhammad Ali Jinnah University, Islamabad, Pakistan Muhammad Nizam Khan & Nabeel Abbas Khan MS Scholars , Riphah Int. University, Islamabad, Pakistan
JUNE 2011
Abstract
Fast Food is now becoming the most favorite food around the world due to trend shifting; quick home delivery and people are kept busy in their extensive work. Many companies trying to maximize their market & profit share after launching new product in the era of competition, therefore scanning of market environment now centre of focus to get completive advantage via new product development. Despite the facts, the rationale right behind for investigate the Impact of Macro Environment on New Product Development of Fast Foods Companies (FFC’s) is to uncover the level of macro environment Scanning by FFC’s operating in Pakistan. The Renewal Associates (2003) PEST sheet used & descriptive statistics analysis were used to estimate the intensity of Macro Environment on New Product Development. The result shows that FFC’s were not scan Macro Environment too much & consider different factors of Macro Environment for new product development. Key Words: Macro Environment, PEST Factors, New Product Development, Sustainable Competitive Advantage, Strategic Marketing, Strategic Management, Sargodha Pakistan.
INTRODUCTION:
As per Bender and Bender (1995), Fast foods are broad term used for a restricted menu of foods that lend themselves to production-line techniques; suppliers tend to specialize in products such as hamburgers, pizzas, chicken, or sandwiches”. Smith et al. (2001) undoubtedly demonstrated the production-line approach with specific allusion to