Intergrated Marketing Communications
Discuss FIVE (5) importance of integrated marketing communications. Give THREE (3) some currents examples of companies that are and are not practicing IMC?
1. Definition of Integrated Marketing Communications (IMC)
1.1. It is an approach used by companies in order to achieve the marketing campaign objectives, using different types of promotional method. It could also be said as the coordination and integration of all marketing tools and other sources to achieve maximum impact on customers at minimal cost. (Clow & Baack, 2007)
2. Importance
2.1. Creates a brand image for business organization
2.1.1. IMC works as a tool for market positioning. Customers will recognise the existence of the company and relate them in any aspects possible.
2.2. Gives competitive advantage for the organization
2.2.1. It helps companies to increase their profits and sales. The organization gets to foster relationships with their customer as IMC develops communications and guide them through the stages of purchasing. Hence, trust is formed that ensures a loyal customer.
2.3. Creates brand awareness of the organization
2.3.1. Brand awareness is the extent to which potential customers recognises the organization. Customers nowadays are easily interacted with the brands through social media as more time is spent with mobile phones and computers. They also prefer brands or products that they aware and are familiar with.
2.4. Save cost in advertising
2.4.1. Same visual advertisement can be used and shared in various medium of advertising. This can avoid wasting money on making more advertisement.
2.5. Making more consistent massage
2.5.1. IMC helps to deliver credible and reliable informations to the customer. When a customer is choosing a product, he will eliminate companies with least or inconsistent information. The greater reliable information delivered, the higher the trust received from the customer.
3. Companies using IMC
3.1. ZALORA.com
3.1.1. Zalora is a known online fashion
1. Definition of Integrated Marketing Communications (IMC)
1.1. It is an approach used by companies in order to achieve the marketing campaign objectives, using different types of promotional method. It could also be said as the coordination and integration of all marketing tools and other sources to achieve maximum impact on customers at minimal cost. (Clow & Baack, 2007)
2. Importance
2.1. Creates a brand image for business organization
2.1.1. IMC works as a tool for market positioning. Customers will recognise the existence of the company and relate them in any aspects possible.
2.2. Gives competitive advantage for the organization
2.2.1. It helps companies to increase their profits and sales. The organization gets to foster relationships with their customer as IMC develops communications and guide them through the stages of purchasing. Hence, trust is formed that ensures a loyal customer.
2.3. Creates brand awareness of the organization
2.3.1. Brand awareness is the extent to which potential customers recognises the organization. Customers nowadays are easily interacted with the brands through social media as more time is spent with mobile phones and computers. They also prefer brands or products that they aware and are familiar with.
2.4. Save cost in advertising
2.4.1. Same visual advertisement can be used and shared in various medium of advertising. This can avoid wasting money on making more advertisement.
2.5. Making more consistent massage
2.5.1. IMC helps to deliver credible and reliable informations to the customer. When a customer is choosing a product, he will eliminate companies with least or inconsistent information. The greater reliable information delivered, the higher the trust received from the customer.
3. Companies using IMC
3.1. ZALORA.com
3.1.1. Zalora is a known online fashion