Interim Report Mother Dairy
Project Given:
The current project given to me is based on making a database of those retailers in the Western Region of Mumbai, who sell ice cream brands other than Mother Dairy and to convince the non MD retailers to sell MD ice-creams.
Observations:
• Quality wise Mother Dairy ice creams are one of the best product range’s available in the ice cream market
• MD has good range of products
• Prices of Amul Products are less than Mother Dairy
• But Quality wise Mother Dairy is better than Amul
• Mother Dairy gives Flat 21% Margin to the retailers for all ice cream products
• Amul Gives 17% Margin for its ice cream products and is variable
• Because of Low prices of Amul Products, people usually prefer Amul over Mother Dairy
• Currently Mother Dairy is only “Pushing” its ice cream products
• Amul is 1st, Kwality Walls is 2nd & Mother Dairy is 3rd in terms of Market Share in Mumbai
• Market Share of AMUL is 32%, Kwality Walls is 18% & MD is 5%.(Source: News Paper Article)
Recommendations & Learnings:
• Mother Dairy (MD) needs a good mix of “Push” and “Pull” Strategy to grow in Mumbai and as well as in India.
• MD products are costlier than AMUL which is taking MD market down.
• Due to problems in the distributor center’s MD is not able to keep up to the demand in the market during summer season.
• Orders taken from the retailers are sometimes delivered late and some orders are also deducted due to insufficient stock kept by the distributor, this makes the retailers angry resulting in loss of credibility of the company.
• MD needs to increase their Distributors and Salesman as they lack in both as compare to AMUL and Kwality Walls.
• On the other hand MD also needs to work on aggressive promotion and advertising strategies to leverage their Brand in Mumbai.
• Today after visiting more than 150 shops in the western region, I realized “Patients” is an important asset for any salesman in any field. It is very important to be patient every time
The current project given to me is based on making a database of those retailers in the Western Region of Mumbai, who sell ice cream brands other than Mother Dairy and to convince the non MD retailers to sell MD ice-creams.
Observations:
• Quality wise Mother Dairy ice creams are one of the best product range’s available in the ice cream market
• MD has good range of products
• Prices of Amul Products are less than Mother Dairy
• But Quality wise Mother Dairy is better than Amul
• Mother Dairy gives Flat 21% Margin to the retailers for all ice cream products
• Amul Gives 17% Margin for its ice cream products and is variable
• Because of Low prices of Amul Products, people usually prefer Amul over Mother Dairy
• Currently Mother Dairy is only “Pushing” its ice cream products
• Amul is 1st, Kwality Walls is 2nd & Mother Dairy is 3rd in terms of Market Share in Mumbai
• Market Share of AMUL is 32%, Kwality Walls is 18% & MD is 5%.(Source: News Paper Article)
Recommendations & Learnings:
• Mother Dairy (MD) needs a good mix of “Push” and “Pull” Strategy to grow in Mumbai and as well as in India.
• MD products are costlier than AMUL which is taking MD market down.
• Due to problems in the distributor center’s MD is not able to keep up to the demand in the market during summer season.
• Orders taken from the retailers are sometimes delivered late and some orders are also deducted due to insufficient stock kept by the distributor, this makes the retailers angry resulting in loss of credibility of the company.
• MD needs to increase their Distributors and Salesman as they lack in both as compare to AMUL and Kwality Walls.
• On the other hand MD also needs to work on aggressive promotion and advertising strategies to leverage their Brand in Mumbai.
• Today after visiting more than 150 shops in the western region, I realized “Patients” is an important asset for any salesman in any field. It is very important to be patient every time