interior design
Assessment Brief 1
Subject Name:
Lecturers:
Design Research & Interactive Systems
NicoleCapodieci and SoheilAshrafi
Subject Code:
DN021
Assessment:
#1 Individual Essay on Research
Due Date:
Week 5 (submission on E-Learning)
Weight:
50%
Aims To critically analyse and compare two design companies and the correct use of Harvard style referencing as well as research methodology(s).
Brief Choose a well known design company and research its design approach with respects to its customers. You will need to:
Identify the founders’ (or key personnel’s) personality and vision ( ½ page)
Trace the company’s history (focusing on any abrupt changes in direction) (1 page)
Identify the company’s mission statement and motto ( ¼ – ½ page)
Show how it uses design to create a consistent visual (and aural) identity that targets a niche market. Identify this market as precisely as possible. ( ½ page)
Explain the company’s values, aesthetics, market position, market share and historic significance. In other words, explain the design approach that has made it world famous and show how this translates into its designs (you can use a scrapbook of images).
What are the strategies the company uses to communicate with its staff, its customers and the general public, looking at its stationary, products, spaces, advertisements, website, uniforms, staff attitudes, packaging, vehicles etc (3 -4 pages)
Account for its long-term success. Is it a lovemark? If so, explain. If not, explain why it does not have this status (½ page).
Some possible companies to investigate:
Apple, Sony (and many others)
Armani & Prada (not Versace, which has a different market)
Chanel No 5 & Diorissima (perfumes)
Gillette and Schick (razor blades)
Google & Yahoo (search engines)
Nike & Reeboks (sports shoes)
Mercedes Benz & BMW (luxury European cars)
Remember, you are looking at the company’s structure and philosophy as well as the product’s design, packaging and
Subject Name:
Lecturers:
Design Research & Interactive Systems
NicoleCapodieci and SoheilAshrafi
Subject Code:
DN021
Assessment:
#1 Individual Essay on Research
Due Date:
Week 5 (submission on E-Learning)
Weight:
50%
Aims To critically analyse and compare two design companies and the correct use of Harvard style referencing as well as research methodology(s).
Brief Choose a well known design company and research its design approach with respects to its customers. You will need to:
Identify the founders’ (or key personnel’s) personality and vision ( ½ page)
Trace the company’s history (focusing on any abrupt changes in direction) (1 page)
Identify the company’s mission statement and motto ( ¼ – ½ page)
Show how it uses design to create a consistent visual (and aural) identity that targets a niche market. Identify this market as precisely as possible. ( ½ page)
Explain the company’s values, aesthetics, market position, market share and historic significance. In other words, explain the design approach that has made it world famous and show how this translates into its designs (you can use a scrapbook of images).
What are the strategies the company uses to communicate with its staff, its customers and the general public, looking at its stationary, products, spaces, advertisements, website, uniforms, staff attitudes, packaging, vehicles etc (3 -4 pages)
Account for its long-term success. Is it a lovemark? If so, explain. If not, explain why it does not have this status (½ page).
Some possible companies to investigate:
Apple, Sony (and many others)
Armani & Prada (not Versace, which has a different market)
Chanel No 5 & Diorissima (perfumes)
Gillette and Schick (razor blades)
Google & Yahoo (search engines)
Nike & Reeboks (sports shoes)
Mercedes Benz & BMW (luxury European cars)
Remember, you are looking at the company’s structure and philosophy as well as the product’s design, packaging and