1.1 Origin of the report
The BBA internship program is a required course for the students who are graduating from the School of Business of Independent University, Bangladesh. It is a 12 credit hour course with duration of 14 weeks. Students who have completed all the required courses (at least 114 credit hours) are eligible for this course.
In the internship program, I was attached to a host organization Standard Chartered Grindlays Bank for 14 weeks. During this period I learned how the host organization works with the help of the internal supervisor. The internal supervisor assigned me on of the projects. Another project about the customer query frequency is assigned by my supervisor in SCG bank. The report on “SCG’s Online Service: Customers Query Frequency and Satisfaction” is prepared by the author and finally, submitted to the internal supervisor on April 30, 2002.
1.2 Objective of the report
1.2.1 General objective
• To gain practical job experiences and view the application of theoretical knowledge in the real life.
1.2.2 Project objective
• To know Standard Chartered Grindlays customers’ different queries regarding cards by using bank’s current online service.
• To know Standard Chartered Grindlays customers’ view on bank’s current level of online services quality and standards.
• To suggest ways of improving the service standard that accommodates a rapidly growing customer volume.
1.3 Scope
This study attempts to relate the growing customer base with the standard of online service as perceived by customers. The study is mainly done on perception of the customer of the Standard Chartered Grindlays. Most of the primary information has been collected through the tabulation work and a questionnaire survey and also through Card Division, Motijheel branch of Standard Chartered Grindlays Bank. The author was cautious to relate the experience with that of other sales and service center of Standard