Internal Analysis and SWOT Analysis - Case study
Internal Analysis and SWOT Analysis - Case
Strategic Management
MGT599
Dr. Carr Oduro
November 17, 2013
Internal Analysis and SWOT Analysis - Case
In the pass, the Kraft Corporation has established its product portfolio through internal innovation and acquisition. Today, Kraft is the largest producer of consumer food products. Kraft’s portfolio contains a host of well established brands - Oreo, Nabisco, Kool-Aid, Maxwell House, Oscar Mayer, Velveeta, and numerous others. The industry to which Kraft belongs is defined as large producers of food and beverage products. Companies in this industry generally operate domestically as well as internationally, in both developed and undeveloped markets. The industry is characterized by intense competition on both price and quality, with advertising and marketing playing a huge role in building consumer demand and generating brand loyalty. Throughout its history, the Kraft Corporation has established its product portfolio through internal innovation and acquisition. Today, Kraft is the largest producer of consumer food products. Kraft’s portfolio contains a host of well established brands - Oreo, Nabisco, Kool-Aid, Maxwell House, Oscar Mayer, Velveeta, and numerous others. The industry to which Kraft belongs is defined as large producers of food and beverage products. Companies in this industry generally operate domestically as well as internationally, in both developed and undeveloped markets. The industry is characterized by intense competition on both price and quality, with advertising and marketing playing a huge role in building consumer demand and generating brand loyalty. (Kraft Food, 2012)
My strategic analysis of this company shows impending threats that can damage the company’s margin of profit and global stake in the fast-moving food industry. Local brands, multinational competition, and an increase in energy cost, transportation, taxation and regulations are mounting obstacles to Kraft’s
Strategic Management
MGT599
Dr. Carr Oduro
November 17, 2013
Internal Analysis and SWOT Analysis - Case
In the pass, the Kraft Corporation has established its product portfolio through internal innovation and acquisition. Today, Kraft is the largest producer of consumer food products. Kraft’s portfolio contains a host of well established brands - Oreo, Nabisco, Kool-Aid, Maxwell House, Oscar Mayer, Velveeta, and numerous others. The industry to which Kraft belongs is defined as large producers of food and beverage products. Companies in this industry generally operate domestically as well as internationally, in both developed and undeveloped markets. The industry is characterized by intense competition on both price and quality, with advertising and marketing playing a huge role in building consumer demand and generating brand loyalty. Throughout its history, the Kraft Corporation has established its product portfolio through internal innovation and acquisition. Today, Kraft is the largest producer of consumer food products. Kraft’s portfolio contains a host of well established brands - Oreo, Nabisco, Kool-Aid, Maxwell House, Oscar Mayer, Velveeta, and numerous others. The industry to which Kraft belongs is defined as large producers of food and beverage products. Companies in this industry generally operate domestically as well as internationally, in both developed and undeveloped markets. The industry is characterized by intense competition on both price and quality, with advertising and marketing playing a huge role in building consumer demand and generating brand loyalty. (Kraft Food, 2012)
My strategic analysis of this company shows impending threats that can damage the company’s margin of profit and global stake in the fast-moving food industry. Local brands, multinational competition, and an increase in energy cost, transportation, taxation and regulations are mounting obstacles to Kraft’s
References: 2012 Form 10-K, Kraft Foods Inc. United States Securities and Exchange Commission, Retrieved on June 21, 2011 from http://www.sec.gov/Archives/edgar/data/1103982/000119312511048979/d10k.ht m Carnegie Research Inc., 2009 KFSPFS, 2009. Kraft Foods Sustainability Progress Fact Sheet, Retrieved on June 21, 2011 from http://www.kraftfoodscompany.com/assets/pdf/KFTFactSustainabilityProgress20 09.04FINAL.pdf Kraft Foods is Creating a More Delicious World, 2011 Food Business Review (FBR), 2008. Kraft foods deploys SAP Net-weaver technology, Retrieved on June 21, 2011 from http://www.food-business- review.com/news/kraft_foods_deploys_sap_netweaver_technology_platform Kraft Foods, 2011 Kraft Foods, 2011. Political Involvement, Retrieved on June 21, 2011 from http://www.kraftfoodscompany.com/investor/corporate- governance/politicalcontributions.aspx Kraft Foods Brands, 2011 Kraft Foods Company, 2011. Trevis Website. Retrieved on June 21, 2011 from https://www.trefis.com/company?hm=KFT.trefis# Kraft replaces AIG in Dow Jones Industrial Average MWPL, 2011. DSD vs Centralized Distribution Network, Retrieved on June 21, 2011 from http://www.mwpvl.com/html/dsd__vs_central_distribution.html Steven Goers, 2008