Internal and External problems of McDonalds
Internal and External Problems; McDonalds
Name
Institution
Internal and External Problems; McDonalds
Various factors affect the management of McDonalds Company and such relate to the internal and external threats. As part of the internal problems, the complicated nature of McDonalds menu that makes it harder for the customers to choose what they want alongside the challenges of opening a new franchisee as a result of the high costs clearly affect the company. The major external threat affecting the firm is the fact that people want to eat healthy diets and therefore this greatly contributed to it losing business because of the related health concerns. The complexity of the fast-food industry has led to a situation whereby in order for firms to compete, it is essential that they differentiate their products according to the needs and preferences of the customers and at the same time ensure that they serve healthy products while being price competitive (Goodman & Cohen, 2004). Understanding the internal and external problems facing McDonalds will therefore be important, as this will help in presenting a clear action plan on how the organization will get to improve on its business performance.
Internal threats
Complicated nature of McDonalds menu
In order to market its products to a large client base, the management of McDonalds found it necessary to come with a broad line of its products. In terms of the chicken delicacies, it has over fifteen brands that include chicken McNuggets, chicken select tenders, grilled artisan sandwich, McChicken, premium McWrap chicken and southern style chicken among many others. Developing and articulating the attributes that make one meal differentiated from the other and at the same time offering quality meal packages, for the purposes of attracting value-oriented customers, may have numerous benefits but in the case of McDonalds, this leads to over complication in its menu (Kincheloe, 2002). This in turn leads to the
Name
Institution
Internal and External Problems; McDonalds
Various factors affect the management of McDonalds Company and such relate to the internal and external threats. As part of the internal problems, the complicated nature of McDonalds menu that makes it harder for the customers to choose what they want alongside the challenges of opening a new franchisee as a result of the high costs clearly affect the company. The major external threat affecting the firm is the fact that people want to eat healthy diets and therefore this greatly contributed to it losing business because of the related health concerns. The complexity of the fast-food industry has led to a situation whereby in order for firms to compete, it is essential that they differentiate their products according to the needs and preferences of the customers and at the same time ensure that they serve healthy products while being price competitive (Goodman & Cohen, 2004). Understanding the internal and external problems facing McDonalds will therefore be important, as this will help in presenting a clear action plan on how the organization will get to improve on its business performance.
Internal threats
Complicated nature of McDonalds menu
In order to market its products to a large client base, the management of McDonalds found it necessary to come with a broad line of its products. In terms of the chicken delicacies, it has over fifteen brands that include chicken McNuggets, chicken select tenders, grilled artisan sandwich, McChicken, premium McWrap chicken and southern style chicken among many others. Developing and articulating the attributes that make one meal differentiated from the other and at the same time offering quality meal packages, for the purposes of attracting value-oriented customers, may have numerous benefits but in the case of McDonalds, this leads to over complication in its menu (Kincheloe, 2002). This in turn leads to the
References: Goodman, D. J., & Cohen, M. (2004). Consumer culture: A reference handbook. Santa Barbara, Calif. ;Oxford: ABC-CLIO. Kincheloe, J. L. (2002). The sign of the burger: McDonald 's and the culture of power. Philadelphia, Pa: Temple Univ. Press. Schlosser, E. (2012). Fast food nation: The dark side of the all-American meal. Boston: Mariner Books/Houghton Mifflin Harcourt.