Internal Branding vs External Branding - Tata Teleservices Ltd.
Symbiosis Institute of Operations Management
Marketing Management Project Report
INTERNAL BRANDING vs EXTERNAL BRANDING STRATEGIES OF TATA TELESERVICES LTD.
Submitted by Debasmita Acharya (001) Bhupesh Dua (026) Yadwinder Singh (081) Sandeep Soman (103) Mankaran Singh (123)
Branding Strategies at Tata Teleservices Ltd.
Contents
INTRODUCTION .................................................................................................................... 3
OBJECTIVE ............................................................................................................................ 3
BACKGROUND ...................................................................................................................... 3
PROJECT METHODOLOGY ..................................................................................................... 4
LITERATURE REVIEW............................................................................................................. 5
PROJECT FINDINGS ............................................................................................................... 7
CONCLUSION ...................................................................................................................... 11
LEARNINGS ......................................................................................................................... 12
PHOTOGRAPHS:.................................................................................................................. 12
REFERENCES ....................................................................................................................... 13
Page 2
Branding Strategies at Tata Teleservices Ltd.
INTRODUCTION
Corporate branding is the keyword in today’s marketing- and communication world. Like many other concepts, branding also covers different approaches and fields of interest. Creating a strong brand is essential to the success of a
Marketing Management Project Report
INTERNAL BRANDING vs EXTERNAL BRANDING STRATEGIES OF TATA TELESERVICES LTD.
Submitted by Debasmita Acharya (001) Bhupesh Dua (026) Yadwinder Singh (081) Sandeep Soman (103) Mankaran Singh (123)
Branding Strategies at Tata Teleservices Ltd.
Contents
INTRODUCTION .................................................................................................................... 3
OBJECTIVE ............................................................................................................................ 3
BACKGROUND ...................................................................................................................... 3
PROJECT METHODOLOGY ..................................................................................................... 4
LITERATURE REVIEW............................................................................................................. 5
PROJECT FINDINGS ............................................................................................................... 7
CONCLUSION ...................................................................................................................... 11
LEARNINGS ......................................................................................................................... 12
PHOTOGRAPHS:.................................................................................................................. 12
REFERENCES ....................................................................................................................... 13
Page 2
Branding Strategies at Tata Teleservices Ltd.
INTRODUCTION
Corporate branding is the keyword in today’s marketing- and communication world. Like many other concepts, branding also covers different approaches and fields of interest. Creating a strong brand is essential to the success of a