Professor: Dr. Karla Back
Author: Hao Pei
11/20/2010
Contents:
Chapter 1: Introduction………………………...…………………………………….…3
Chapter 2: Background……………………………………………………...……........3 2.1 Textile Industry Background…………………...………………………….3
2.2 The Author’s Background…………………………………..………...…...4
Chapter 3: Key Learning………………………………………………..………………4
Chapter 4: Contemporary Internal Communication Tools in Organizations………5 4.1 Meetings…………………………………………………………….……….5 4.2 Electronic Communication…………………………………………………6 4.3 Other Communication Methods…………………………………...………7
Chapter 5: The Strategy to adapt the Tools to the Textile Organizations………...8
5.1 The Comparison of each Media Tool…………………..………………...8
5.2 The Procedure of the Strategy…………………………...…………...…..9
5.2.1 Identify the Communication Goal and the Environment……..9
5.2.2 Map a new Organization Chart………………..……………......9
5.2.3 The Tele-Conference and Mobile Phone……………….....…10 5.3 The Timeline of the Strategy……………………………..………………11
5.4 The Monthly Budget Changes of the Expense…………………….…..12
Chapter 6 Summary and Conclusion………………………………………………..12
Appendix A…………………………………………………………………………..…13
Appendix B……………………………………………………………………………..14
Work Cited……………………………………………………………………………...15
Chapter 1: Introduction
Internal communication is an “essential element in business mix” (Mounter & Smith, 2008). The effective channels of communicating with employees and supervisors are significant in realizing the business goals and establishing a harmonious work environment. It may be linked with ‘change management’, ‘transformation’ or ‘reputation management’ (Quirke, 2008). The paper will making comparisons among different internal communication tools and analyze the feasibility, functionality and effectiveness in the background of textile industry. Considering the textile industry is a labor-concentrated and a rather older industry, some new strategies will be put
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