Internal Corporate Communication on Strategy
Internal corporate communication on strategy and employee commitment
International Business Communication Master's thesis Michéle Fenech 2013
Department of Communication Aalto University School of Business
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Internal corporate communication on strategy A CRITICAL COMPARISON OF and employee commitment EUROPEAN DOCUMENTARY EVIDENCES IN THE CONTEXT OF INTRA-COMMUNITY SUPPLIES
Master´s Thesis Master’s thesis Katharina ele Fenech ´ MichWeber 26.09.2012 2013 Spring International Business International Business Communication
Approved by the head of the Department of Management and International Business __.__.20__ and awarded the grade ___________________
Approved in the Department of Communication / / 20 and awarded the grade
AALTO UNIVERSITY SCHOOL OF BUSINESS International Business Communication Mater’s Thesis Mich´ le Fenech e
ABSTRACT 02-02-2013
Internal corporate communication on strategy and employee commitment Objectives of the study This Master’s thesis had three objectives. The first objective was to examine the employees’ needs and preferences of the case company’s internal communication channels, specifically internal corporate communication channels that convey the company’s corporate strategy. The second was to investigate success of the internal strategy (corporate) communication by analysing the employees’ perception of their strategy knowledge. The third was to research the relation between internal strategy (corporate) communication (ISCC) and employee commitment. Methodology and theoretical framework The research method was a single-case study and the data was collected using a background study, semi-structured interviews and a survey. The qualitative data was analysed and emerging patterns were identified, whereas the quantitative data was statistically analysed using the R programming environment. The theoretical framework presents how internal corporate communication conveys corporate strategy
International Business Communication Master's thesis Michéle Fenech 2013
Department of Communication Aalto University School of Business
Powered by TCPDF (www.tcpdf.org)
Internal corporate communication on strategy A CRITICAL COMPARISON OF and employee commitment EUROPEAN DOCUMENTARY EVIDENCES IN THE CONTEXT OF INTRA-COMMUNITY SUPPLIES
Master´s Thesis Master’s thesis Katharina ele Fenech ´ MichWeber 26.09.2012 2013 Spring International Business International Business Communication
Approved by the head of the Department of Management and International Business __.__.20__ and awarded the grade ___________________
Approved in the Department of Communication / / 20 and awarded the grade
AALTO UNIVERSITY SCHOOL OF BUSINESS International Business Communication Mater’s Thesis Mich´ le Fenech e
ABSTRACT 02-02-2013
Internal corporate communication on strategy and employee commitment Objectives of the study This Master’s thesis had three objectives. The first objective was to examine the employees’ needs and preferences of the case company’s internal communication channels, specifically internal corporate communication channels that convey the company’s corporate strategy. The second was to investigate success of the internal strategy (corporate) communication by analysing the employees’ perception of their strategy knowledge. The third was to research the relation between internal strategy (corporate) communication (ISCC) and employee commitment. Methodology and theoretical framework The research method was a single-case study and the data was collected using a background study, semi-structured interviews and a survey. The qualitative data was analysed and emerging patterns were identified, whereas the quantitative data was statistically analysed using the R programming environment. The theoretical framework presents how internal corporate communication conveys corporate strategy