Internal management factors
How Internal and External Factors Affect the Four Stages of Management
MGT/230
June 21, 2010
How Internal and External Factors Affect the Four Stages of Management
This essay strives to explain how the internal culture and external factors of Starbucks affect managers planning, organizing, leading, and controlling. Managers continually strive to get excellence out of their companies while experiencing the challenge of preserving the culture, and adapting to ever changing outside sources. Globalization, technology, and innovation force managers to adapt to an ever-changing marketplace if they want their company to be relevant. Diversity and ethics affect how managers train, and motivate their staff. A manager’s ability to manage these factors ultimately will determine if the team and company can succeed.
The definition of globalization is the development of an increasingly integrated global economy marked, especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets (Bateman & Snell, 2011). With Starbucks coming out so strong and making themselves a well-known name, it seems as though they would have had no problems with that. During times when the economy is at an all-time low, Starbucks showed that they can make drastic changes to operations. For instance, back in 2002, Carlisle, and Dawson reported, “Starbucks faces slumping morale and employee burnout among its store managers and its once-cheery army of baristas,” (Yahoo, June). It also went on to say that, “in recent years, the organization has had to manage costs by reducing pay and benefits for employees.” Knowing that these things were happening made the employees feel like just another number. It was time to take action, and it starts with management. Given the importance of globalization on the organization, there is a clear impetus to consider how this reality will affect business operations in both the short and long-term (Yahoo, June).
MGT/230
June 21, 2010
How Internal and External Factors Affect the Four Stages of Management
This essay strives to explain how the internal culture and external factors of Starbucks affect managers planning, organizing, leading, and controlling. Managers continually strive to get excellence out of their companies while experiencing the challenge of preserving the culture, and adapting to ever changing outside sources. Globalization, technology, and innovation force managers to adapt to an ever-changing marketplace if they want their company to be relevant. Diversity and ethics affect how managers train, and motivate their staff. A manager’s ability to manage these factors ultimately will determine if the team and company can succeed.
The definition of globalization is the development of an increasingly integrated global economy marked, especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets (Bateman & Snell, 2011). With Starbucks coming out so strong and making themselves a well-known name, it seems as though they would have had no problems with that. During times when the economy is at an all-time low, Starbucks showed that they can make drastic changes to operations. For instance, back in 2002, Carlisle, and Dawson reported, “Starbucks faces slumping morale and employee burnout among its store managers and its once-cheery army of baristas,” (Yahoo, June). It also went on to say that, “in recent years, the organization has had to manage costs by reducing pay and benefits for employees.” Knowing that these things were happening made the employees feel like just another number. It was time to take action, and it starts with management. Given the importance of globalization on the organization, there is a clear impetus to consider how this reality will affect business operations in both the short and long-term (Yahoo, June).
References: Bateman, T. S., & Snell, S. A. (2011). Management: Leading & Collaborating in a Competitive World (9th ed.). New York, NY: McGraw-Hill. Encyclopedia Britannica. (2008). Merriam-Webster. Retrieved from http://www.merriam-webster.com Environmental Leader. (May 2012). Ethisphere Magazine. Retrieved from http://www.enviromentalleader.com Starbucks. 2012. Starbucks mission statement. Retrieved June 19, 2012 from www.starbucks.com/about-us/company-information/mission-statement Starbucks. 2012. Diversity Retrieved June 19, 2012 from www.starbucks.com/about-us/comany-information/diversity-at=starbucks Technology. 2012. in Merriam-Webster.com Retrieved June 18, 2012, from www.merriam-webster.com/dictionary/tecchnology Yahoo. (June 2012). Yahoo.com. Retrieved from http//voices.yahoo.com/globalization-starbucks-1901068.html