International Business
Chapter 1: Globalisation
Globalisation by Ooi Soon Beng
Wild, J.J. & Wild, K.L., (2012). International
Business: The Challenges of Globalization
(Global Edition), 6th Edition, Pearson
Education Limited, U.K
1. Describe the process of globalization and how it affects markets and production.
2. Identify the two forces causing globalization to increase. 3. Summarize the evidence for each main argument in the globalization debate.
4. Identify the types of companies that participate in international business.
5. Myths that keep small firms from going global.
Macroeconomics
Economic boundaries are disappearing and those remaining will continue to diminish. World is Your Oyster
Macroeconomics
Sit, relax and watch the world pass by?
Macroeconomics
Global trends that shape the business world today! 1) Leading emerging countries will continue to drive global growth.
2) Emerging enterprises will become a disruptive force in the global competitive landscape.
3) Rising population and prosperity drive new consumer growth and urbanization. 4) Emerging markets will become the new battleground.
5) Global influence grows.
Macroeconomics
As of 2012, the five BRICS countries represent almost 3 billion people (40% of world population), with a combined nominal GDP of US$13.7 trillion
(25% of global
GDP), and an estimated US$4 trillion in combined foreign reserves
(45% of global foreign reserves).
Macroeconomics
India's Tata
Motors'
US$2,900
Nano, priced at less than half the cost of any other car on the market worldwide. Macroeconomics
The cost is about US$4,000.
The Chery QQ is a city car produced by the
Chinese
manufacturer
Chery
Automobile since 2003.
Macroeconomics
Proton:
Emerging
Global
Enterprise?
Macroeconomics
Johnson Electric (China) is the world’s leading manufacturer of small electric motors.
Lenovo (China), which bought IBM's PC business.
Globalisation by Ooi Soon Beng
Wild, J.J. & Wild, K.L., (2012). International
Business: The Challenges of Globalization
(Global Edition), 6th Edition, Pearson
Education Limited, U.K
1. Describe the process of globalization and how it affects markets and production.
2. Identify the two forces causing globalization to increase. 3. Summarize the evidence for each main argument in the globalization debate.
4. Identify the types of companies that participate in international business.
5. Myths that keep small firms from going global.
Macroeconomics
Economic boundaries are disappearing and those remaining will continue to diminish. World is Your Oyster
Macroeconomics
Sit, relax and watch the world pass by?
Macroeconomics
Global trends that shape the business world today! 1) Leading emerging countries will continue to drive global growth.
2) Emerging enterprises will become a disruptive force in the global competitive landscape.
3) Rising population and prosperity drive new consumer growth and urbanization. 4) Emerging markets will become the new battleground.
5) Global influence grows.
Macroeconomics
As of 2012, the five BRICS countries represent almost 3 billion people (40% of world population), with a combined nominal GDP of US$13.7 trillion
(25% of global
GDP), and an estimated US$4 trillion in combined foreign reserves
(45% of global foreign reserves).
Macroeconomics
India's Tata
Motors'
US$2,900
Nano, priced at less than half the cost of any other car on the market worldwide. Macroeconomics
The cost is about US$4,000.
The Chery QQ is a city car produced by the
Chinese
manufacturer
Chery
Automobile since 2003.
Macroeconomics
Proton:
Emerging
Global
Enterprise?
Macroeconomics
Johnson Electric (China) is the world’s leading manufacturer of small electric motors.
Lenovo (China), which bought IBM's PC business.