International Business About the Cocacola Company
1. Provide a brief background of the company and the industry. Outline the reasons that drove the company to start expanding across national border.
Soft drink is a part of carbonated beverage industry and typically contains water or carbonated water with adding sweetener, colorings, preservatives, a flavoring agent and other ingredients. Soft drinks can be like soda, coke, soda pop, fizzy drink, tonic, mineral, sparkling water, carbonated drink, and seltzer. Most of the soft drinks are non-alcoholic drinks, the alcoholic soft drinks must be contained less than 0.5 percent alcohol of total volume. Some soft drinks contain caffeine. Soft drink industry was started in the late of 18s century. It was found by an Englishman whose name is Joseph Priestley. He then sold his apparatus for commercial use to pharmacies and it has been expanded until now becoming a small part of beverage industry.
The Coca-Cola Company is an American multinational beverage corporation, manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company’s best product which is the most popular is Coca-Cola which was invented in 1886 by a Georgia pharmacist and it was bought in 1889 by Asa Candler who incorporated the company in 1892. This company has expanded its business in over 200 countries, offers more than 500 brands and 1.7 billion servings each day. The earliest year, the company was focusing more in producing syrup concentrate and started to open franchised distribution in 1889. This company is listed its stocks in NYSE.
There are few reasons why Coca-Cola Company has expanded their business to other nations: 1. To refresh the world with the products and bring the world closer by using their product. As the proof from the history that in 1950, Robert W. Woodruff, former Coca-Cola Company president and current chairman of the Executive Committee, stated the following in an interview: “We’re not
Soft drink is a part of carbonated beverage industry and typically contains water or carbonated water with adding sweetener, colorings, preservatives, a flavoring agent and other ingredients. Soft drinks can be like soda, coke, soda pop, fizzy drink, tonic, mineral, sparkling water, carbonated drink, and seltzer. Most of the soft drinks are non-alcoholic drinks, the alcoholic soft drinks must be contained less than 0.5 percent alcohol of total volume. Some soft drinks contain caffeine. Soft drink industry was started in the late of 18s century. It was found by an Englishman whose name is Joseph Priestley. He then sold his apparatus for commercial use to pharmacies and it has been expanded until now becoming a small part of beverage industry.
The Coca-Cola Company is an American multinational beverage corporation, manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company’s best product which is the most popular is Coca-Cola which was invented in 1886 by a Georgia pharmacist and it was bought in 1889 by Asa Candler who incorporated the company in 1892. This company has expanded its business in over 200 countries, offers more than 500 brands and 1.7 billion servings each day. The earliest year, the company was focusing more in producing syrup concentrate and started to open franchised distribution in 1889. This company is listed its stocks in NYSE.
There are few reasons why Coca-Cola Company has expanded their business to other nations: 1. To refresh the world with the products and bring the world closer by using their product. As the proof from the history that in 1950, Robert W. Woodruff, former Coca-Cola Company president and current chairman of the Executive Committee, stated the following in an interview: “We’re not