International Business Environment
Module specification
INTERNATIONAL BUSINESS ENVIRONMENT
Code: PGBM04
Credits: 15
Level: Masters
FBL, Business School
Board: Postgraduate Business Studies
Learning Hours: 150 of which 30 CONTACT hours
Rationale
1. The international business environment is multi-dimensional, including economic, political, socio-cultural and technological influences. While each can be viewed in specific national settings, increasingly they have become interrelated through processes of globalisation. In particular, the role of transnational corporations has been a key to the deepening interrelationships across national borders. Yet, globalisation has not led to convergence. Considerable diversity between nations and regions continues to shape the business environment globally. For the international manager, an understanding of global forces, as well as more local/regional differences is crucial to strategy formulation in a rapidly changing environment.
Learning Outcomes
On completion of the module participants will be able to:
Knowledge:
1. Critically review and apply concepts, terminology & theoretical models associated with international business policies and strategies.
2. Demonstrate understanding of the political, socio-cultural, economic and technological factors that have been found to influence variations in international organisational business structures and management styles
3. Critically assess the relationship between national and organisational cultures
4. Relate conceptual theory of ‘internationalisation’, innovation and competitive advantage to different industries and locations
Skills:
1. Demonstrate in a (small group), ability to apply relevant behavioural concepts to real-world scenarios/organisations, and participate in/lead discussion on related dilemmas or issues.
2. As an individual apply relevant theoretical concepts to real-world business (environment) dilemmas or issues, producing a diagnosis
INTERNATIONAL BUSINESS ENVIRONMENT
Code: PGBM04
Credits: 15
Level: Masters
FBL, Business School
Board: Postgraduate Business Studies
Learning Hours: 150 of which 30 CONTACT hours
Rationale
1. The international business environment is multi-dimensional, including economic, political, socio-cultural and technological influences. While each can be viewed in specific national settings, increasingly they have become interrelated through processes of globalisation. In particular, the role of transnational corporations has been a key to the deepening interrelationships across national borders. Yet, globalisation has not led to convergence. Considerable diversity between nations and regions continues to shape the business environment globally. For the international manager, an understanding of global forces, as well as more local/regional differences is crucial to strategy formulation in a rapidly changing environment.
Learning Outcomes
On completion of the module participants will be able to:
Knowledge:
1. Critically review and apply concepts, terminology & theoretical models associated with international business policies and strategies.
2. Demonstrate understanding of the political, socio-cultural, economic and technological factors that have been found to influence variations in international organisational business structures and management styles
3. Critically assess the relationship between national and organisational cultures
4. Relate conceptual theory of ‘internationalisation’, innovation and competitive advantage to different industries and locations
Skills:
1. Demonstrate in a (small group), ability to apply relevant behavioural concepts to real-world scenarios/organisations, and participate in/lead discussion on related dilemmas or issues.
2. As an individual apply relevant theoretical concepts to real-world business (environment) dilemmas or issues, producing a diagnosis