International Business in Focus
CONTENTS PAGES
1.0 The market problem of Coca Cola in United States 2-6 1.1 The launch of the new Formula of Coca Cola brings The market failure 1.2 PESTLE analysis for Coca Cola Company 1.2.1 Political 1.2.2 Economical 1.2.3 Social 1.2.4 Technological 1.2.5 Law 1.2.6 Environmental 1.3 Regulatory authority addressed the market failure of Coca Cola Company in United States
2.0 The notion of market failure in general and the justification for Intervention in the case of Coca Cola Company 6-9 2.1 Market failure in general 2.2 Features that cause the market failure 2.2.1 Externalities 2.2.2 Public goods 2.2.3 Imperfect knowledge 2.3 Intervention from the competition authorities 2.4 Mergers and acquisition case of Coca Cola
3.0 Alternative policy choices on Coca Cola in United State 10
4.0 Reference 11
1.0 The market problem of Coca Cola in United States
1.1 The launch of the new Formula of Coca Cola brings the market failure
An example of market failure, we can see when the American public’s give reaction to the negative change that the new Cola was a major market failure. The introduction of the New Coke formula just a marketing ploy that resulted in a significant gain in sales. The launched of the New Cola was a nightmare when the Coca Cola Company replaced the taste with a formula as New Coke of the most popular soft drink. Sweetened, carbonated drink, the Coca Cola’s Trade name was originally made with coca leaves and flavored with cola nuts, and containing caramel and caffeine. The Coca Cola Company was made the big mistakes when they add the taste to a high-fructose corn syrup to make Coke tastes sweeter and smoother, more like its arch rival, Pepsi. Coca Cola seems battered to take into account that many people
1.0 The market problem of Coca Cola in United States 2-6 1.1 The launch of the new Formula of Coca Cola brings The market failure 1.2 PESTLE analysis for Coca Cola Company 1.2.1 Political 1.2.2 Economical 1.2.3 Social 1.2.4 Technological 1.2.5 Law 1.2.6 Environmental 1.3 Regulatory authority addressed the market failure of Coca Cola Company in United States
2.0 The notion of market failure in general and the justification for Intervention in the case of Coca Cola Company 6-9 2.1 Market failure in general 2.2 Features that cause the market failure 2.2.1 Externalities 2.2.2 Public goods 2.2.3 Imperfect knowledge 2.3 Intervention from the competition authorities 2.4 Mergers and acquisition case of Coca Cola
3.0 Alternative policy choices on Coca Cola in United State 10
4.0 Reference 11
1.0 The market problem of Coca Cola in United States
1.1 The launch of the new Formula of Coca Cola brings the market failure
An example of market failure, we can see when the American public’s give reaction to the negative change that the new Cola was a major market failure. The introduction of the New Coke formula just a marketing ploy that resulted in a significant gain in sales. The launched of the New Cola was a nightmare when the Coca Cola Company replaced the taste with a formula as New Coke of the most popular soft drink. Sweetened, carbonated drink, the Coca Cola’s Trade name was originally made with coca leaves and flavored with cola nuts, and containing caramel and caffeine. The Coca Cola Company was made the big mistakes when they add the taste to a high-fructose corn syrup to make Coke tastes sweeter and smoother, more like its arch rival, Pepsi. Coca Cola seems battered to take into account that many people