International business -ISBM answers
Case Study 1:
Answer 1:
In the early 1980s, as Fuji launched an aggressive export drive, Kodak was attacked in the North American & European markets. Fuji was taking over the markets & made Kodak realize that it was time to be alert & more aggressive. This led to the decision of being more defensive & thus Kodak started considering Japanese market more seriously.
Answer 2:
I strongly believe that the charges were valid.
By systematically denying Kodak’s access to Japanese distribution channels for consumer film and paper, the Japanese government helped to create a ‘ profile sanctuary’ for Fuji in Japan which certainly proved to be unfair. Kodak claims Fuji has effectively shut Kodak products out of four distributors that have a 70% share of the photo distribution market.
Fuji has an equity position in two of the distributors, gives large year –end relates and cash payments to all four distributors as a reward for their loyalty to Fuji, and owns stakes in the banks that finance them.
Kodak also claims that Fuji uses similar tactics to control 430 wholesale photo furnishing labs in Japan to which it is the exclusive supplier & most of all that the Japanese government has actively encouraged these practices
Case Study 2:
Answer 1:
Company A is definitely a multinational company because,
Global distribution of products.
Manufacturing units in over 17 countries.
Well organized objectives for domestic & international projects.
R & D in 3 countries
Better quality of products and services.
Integrated Policy management.
Well implemented Product division concept.
Answer 2:
Company:
They have no investment outside of their home country.
Do not have branches or subsidiaries out of their country.
Will handle business only in the domestic market.
Multinational company: have investment in other countries, but do not have coordinated product offerings in each country. More focused on adapting their products and service to each
Answer 1:
In the early 1980s, as Fuji launched an aggressive export drive, Kodak was attacked in the North American & European markets. Fuji was taking over the markets & made Kodak realize that it was time to be alert & more aggressive. This led to the decision of being more defensive & thus Kodak started considering Japanese market more seriously.
Answer 2:
I strongly believe that the charges were valid.
By systematically denying Kodak’s access to Japanese distribution channels for consumer film and paper, the Japanese government helped to create a ‘ profile sanctuary’ for Fuji in Japan which certainly proved to be unfair. Kodak claims Fuji has effectively shut Kodak products out of four distributors that have a 70% share of the photo distribution market.
Fuji has an equity position in two of the distributors, gives large year –end relates and cash payments to all four distributors as a reward for their loyalty to Fuji, and owns stakes in the banks that finance them.
Kodak also claims that Fuji uses similar tactics to control 430 wholesale photo furnishing labs in Japan to which it is the exclusive supplier & most of all that the Japanese government has actively encouraged these practices
Case Study 2:
Answer 1:
Company A is definitely a multinational company because,
Global distribution of products.
Manufacturing units in over 17 countries.
Well organized objectives for domestic & international projects.
R & D in 3 countries
Better quality of products and services.
Integrated Policy management.
Well implemented Product division concept.
Answer 2:
Company:
They have no investment outside of their home country.
Do not have branches or subsidiaries out of their country.
Will handle business only in the domestic market.
Multinational company: have investment in other countries, but do not have coordinated product offerings in each country. More focused on adapting their products and service to each