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International Business of Coca Cola and Unilever

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International Business of Coca Cola and Unilever
EASTWEST UNIVERSITY

Assignment on
International Business of Coca Cola and Unilever
SUBMITTED TO
Dr.M.Zillur Rahaman
Guest Facalty
SUBMITTED BY
Rajib kundu(2010-2-10-329)
Razuan Ahmed (2010-2-10-271)
Date of Submission
July 23, 2012

Course : International Business
Course Code : ITB (301)
Section : 5

Table of Content

| Details | Page No | COCA-COLA COMPANY | | 1.0 | INTRODUCTION 1.1 HISTORICAL EVOLUTION…………………………………………….1.2 TOP MANAGEMENT PHILOSOPHY……………………………......... | | | | | 2.0 | MASLOWS’S HIERARCY OF NEEDS | | 3.0 | OPERETING STRUCTURE ( Mangers Orientation) | | 4.0 | GLOBAL EXPANTION | | 5.0 | ENTRIY STRATEGY5.1 EXPORT………………………………………………………………..5.2 FRANCHISING ……………………………………………………….5.3 JOINT VENTURE ……………………………………………………. | | 6.0 | HOW COCA-COLA MANAGES 90 EMERGING MARKET | | 7.0 | BEING LOCALLY RESPONSIVE | | 8.0 | ENVIRONMENTAL ANALYSIS | | 9.0 | DIFFRENCES IN GLOBAL AND NATIONAL ENVIRONMENT FOR COCA COLA COMPANY | | 10.0 | OPERATING STRATEGY IN DIFFERENT COUNTRY10.1 OPERATION IN INDIA10.2 OPERATION IN AFRICA10.3 OPERATION IN CHINA10.4 OPERATION IN SINGAPOR10.5 OPERATION IN PAKISTAN | | 11.0 | OPERATIONS IN BANGLADESH11.1 History:11.2 Plant in Bangladesh11.3 Political Influence11.4 Relation with Government11.5 Coca-Cola and Bangladeshi Culture11.6 Competitors in Bangladesh11.7 Helping Bangladeshi People & Economy: | | 12.0 | New Foreign Direct investment | | 13.0 | CRITISISM 13.1 IN EUROPE:13.2 IN INDIA | | 14.0 | UNILEVER GLOBAL | | 15.0 | UNILEVER’S CONTRIBUTION: | | 16.0 | INTERNATIONAL STRATEGIES FOLLOWED BY THE COMPANY16.1 Functional Level Strategies:16.2 Business-Level Strategies:16.3 Strategy in the Global Environment:16.4 Corporate strategy: | | 17.0 | ENVIRONMENTAL ANALYSIS | | 18.0 | LINKING CULTURE TO
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