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International Business Portfolio: Switzerland

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International Business Portfolio: Switzerland
Prepared for Mrs. Pupo-Apostolou

12
International Business Portfolio: Switzerland
Doing Business with a Foreign Country
By: Christina Weng, Andrew Shon, and Ian Jeung

Table of Contents Introduction 3 A History of Canada and Switzerland’s Trade Relationships 3 A Snapshot of Switzerland 5 Brand Names in Switzerland 8 Competitive and Absolute Advantage of Switzerland 10 Working in Switzerland 17 International Agreements 20 Risk Assessment 23 Consumer Profile 24 Advertising 27 Bibliography 28

Introduction
This portfolio will be providing an extensively researched international trade manual for Switzerland. Throughout this manual, it summarizes key findings that the team has gathered when looking into the trade relationships between Canada and Switzerland. It will also be covering the opportunities and risks associated with doing business in Switzerland. The team has tailored it to your needs and hopes that you find it to be insightful and a demonstration for why a relationship with Switzerland will be the best decision that you will make.
A History of Canada and Switzerland’s Trade Relations Canada and Switzerland have had a long history together and they both enjoy excellent bilateral relations. This is because of the many common interests and values they both share which include federalism, plurilingualism, and membership in La Francophonie, the United Nations, the Organization for Economic Co-Operation and Development, the Organization for Security and Co-operation in Europe, and the Forum of Federations. They are also party to a number of bilateral treaties and agreements including: Sharing of Forfeited or Confiscated Assets Agreement (2005); Trade and Economic Co-Operation Arrangement (1997); Avoidance of Double Taxation Agreement (1998 and updated in 2011); Transfer of Dangerous Nuclear Materials Agreement (1995); Social Security Convention (1995); Mutual Assistance in Criminal Matters Treaty (1995). In 2009, a Free Trade


Bibliography: Business Monitor International. "Business Forecast Reports." Switzerland Business Forecast Report. Business Monitor International, Sept. 2011. Web. 01 June 2012. <http://www.businessmonitor.com/bf/switzerland.html>. Centurion. "Switzerland." Risk Assessment. Centurion, 2008. Web. 01 June 2012. <http://www.centurionsafety.net/Countries/Switzerland.html>. EU Business Ltd. "Find an Office in Switzerland." EUbusiness.com. EU Business, 01 Sept. 2011. Web. 01 June 2012. <http://www.eubusiness.com/europe/switzerland/offices>. Euromonitor. " Market Research for Switzerland." Market Research Switzerland. Euromonitor, 2008. Web. 01 June 2012. <http://www.euromonitor.com/switzerland>. Federal Department of Foreign Affairs. "Business and Trade Switzerland-Canada." Business and Trade. Federal Department of Foreign Affairs, 01 Jan. 2010. Web. 01 June 2012. <http://www.eda.admin.ch/eda/en/home/reps/nameri/vcan/ref_bufor/buscan.html>. International Monetary Fund. "About the IMF Responsibilities." About the IMF Responsibilities. International Monetary Fund, 2012. Web. 01 June 2012. <http://www.imf.org/external/about/ourwork.htm>. International Trade Resources, Import and Export Services. "International Trade in Switzerland." GlobalTrade.net. Global Trade, 17 Dec. 2011. Web. 01 June 2012. <http://www.globaltrade.net/m/c/Switzerland.html>. Jzizzo. "Not a Member Yet? Register Now and Get Started." Top Three Inventions and Innovations from Switzerland. Bulbstorm, 2011. Web. 01 June 2012. <http://www.bulbstorm.com/blog/2010/top-three-inventions-and-innovations-from-switzerland/>. Lonely Planet. "Switzerland Practical Information." Practical Travel Information on Money and Costs in Switzerland. BBC World Group, 2011. Web. 01 June 2012. <http://www.lonelyplanet.com/switzerland/practical-information/money-costs>. MySwitzerland.com. "Typical Swiss Products." MySwitzerland.com. Switzerland Tourism, 2012. Web. 01 June 2012. <http://www.myswitzerland.com/en/links/links-typically-swiss-products.html>. NationMaster Encyclopedia. "Canada vs Switzerland: Stat by Stat." NationMaster.com. NationMaster, 2012. Web. 01 June 2012. <http://www.nationmaster.com/compare/Canada/Switzerland>. Nestle Corportate. "About Us." Home. Nestle, 2012. Web. 01 June 2012. <http://www.corporate.nestle.ca/en/aboutus/Pages/aboutus.aspx>. Presence Switzerland. "Switzerland 's Information Portal." Cost of Living. Department of Foreign Affairs, 2011. Web. 01 June 2012. <http://www.swissworld.org/en/economy/wages_and_prosperity/cost_of_living/>. Prospects. "Switzerland : Job Market." Switzerland: Job Market | Prospects.ac.uk. AGCAS & Prospects Ltd., Aug. 2010. Web. 01 June 2012. <http://www.prospects.ac.uk/switzerland_job_market.htm>. Rolex Inc. "HOMEPAGE." OFFICIAL ROLEX WEBSITE. Rolex, 2012. Web. 01 June 2012. <http://www.rolex.com/en>. Suranovic, Steve. "Steve Suranovic 's Blog." A Lesson on Comparative Advantage. Blogspot, 03 Oct. 2007. Web. 01 June 2012. <http://stevesuranovic.blogspot.ca/2007/10/lesson-on-comparative-advantage.html>. U.S. Department of State. "Background Note: Switzerland." U.S. Department of State. U.S. Department of State, 2011. Web. 06 June 2012. <http://www.state.gov/r/pa/ei/bgn/3431.htm>. VisaHQ. "Passport and Visa Services." Swiss Customs: Regulations, Export-Import Procedures of Switzerland Customs. VisaHQ.ca, Inc, 2011. Web. 01 June 2012. <http://switzerland.visahq.ca/customs>. XPartjobs. "The #1 International Site for English and Foreign Language Skilled Jobs." Jobs in Switzerland Administration- Geneva. XPatJobs, 2012. Web. 01 June 2012. <http://switzerland.xpatjobs.com/item.aspx?details_url=10894x31695430>. [ 2 ]. Federal Department of Foreign Affairs. "Business and Trade Switzerland-Canada." Business and Trade. Federal Department of Foreign Affairs, 01 Jan. 2010. Web. 01 June 2012. . [ 7 ]. Prospects. "Switzerland : Job Market." Switzerland: Job Market | Prospects.ac.uk. AGCAS & Prospects Ltd., Aug. 2010. Web. 01 June 2012. . [ 10 ]. Nestle Corportate. "About Us." Home. Nestle, 2012. Web. 01 June 2012. . [ 11 ]. Rolex Inc. "HOMEPAGE." OFFICIAL ROLEX WEBSITE. Rolex, 2012. Web. 01 June 2012. . Encyclopædia Britannica, Inc., 2012. Web. 6 June 2012. [ 13 ]. U.S. Department of State. "Background Note: Switzerland." U.S. Department of State. U.S. Department of State, 2011. Web. 06 June 2012. . [ 15 ]. Simmons, Brett. "German Engineering, Swiss Chocolate and Cheese, American Computers, Finnish Cell Phones: Domestic Conditions and Global Competence." Online Executive MBA. Wordpress, 23 Mar. 2012. Web. 01 June 2012. . [ 18 ]. Suranovic, Steve. "Steve Suranovic 's Blog." A Lesson on Comparative Advantage. Blogspot, 03 Oct. 2007. Web. 01 June 2012. . [ 19 ]. International Trade Resources, Import and Export Services. "International Trade in Switzerland." GlobalTrade.net. Global Trade, 17 Dec. 2011. Web. 01 June 2012. . [ 20 ]. Jzizzo. "Not a Member Yet? Register Now and Get Started." Top Three Inventions and Innovations from Switzerland. Bulbstorm, 2011. Web. 01 June 2012. . [ 21 ]. MySwitzerland.com. "Typical Swiss Products." MySwitzerland.com. Switzerland Tourism, 2012. Web. 01 June 2012. . [ 22 ]. EU Business Ltd. "Find an Office in Switzerland." EUbusiness.com. EU Business, 01 Sept. 2011. Web. 01 June 2012. . [ 23 ]. XPartjobs. "The #1 International Site for English and Foreign Language Skilled Jobs." Jobs in Switzerland Administration- Geneva. XPatJobs, 2012. Web. 01 June 2012. . [ 26 ]. Lonely Planet. "Switzerland Practical Information." Practical Travel Information on Money and Costs in Switzerland. BBC World Group, 2011. Web. 01 June 2012. . [ 27 ]. Euromonitor. " Market Research for Switzerland." Market Research Switzerland. Euromonitor, 2008. Web. 01 June 2012. . [ 29 ]. VisaHQ. "Passport and Visa Services." Swiss Customs: Regulations, Export-Import Procedures of Switzerland Customs. VisaHQ.ca, Inc, 2011. Web. 01 June 2012. . [ 30 ]. Centurion. "Switzerland." Risk Assessment. Centurion, 2008. Web. 01 June 2012. . [ 31 ]. Business Monitor International. "Business Forecast Reports." Switzerland Business Forecast Report. Business Monitor International, Sept. 2011. Web. 01 June 2012. . [ 32 ]. NationMaster Encyclopedia. "Canada vs Switzerland: Stat by Stat." NationMaster.com. NationMaster, 2012. Web. 01 June 2012. . [ 33 ]. Presence Switzerland. "Switzerland 's Information Portal." Cost of Living. Department of Foreign Affairs, 2011. Web. 01 June 2012. .
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