International Business Report
1.0 PURPOSE OF REPORT
This report presents a plan to market sell ‘Batik’ to Singapore. This is to identify whether the Malaysia Company which is Barakaff Holdings Sdn Bhd and its product Batik suitable for going international. In order to identify this, this report is also using PESTEL analysis to identify potential opportunities and threats of the Batik Company. Besides that, a ‘5 Forces’ analysis is to reveal the threats that the company will face in Singapore. Moreover, this report also to suggest the generic strategy that apply by the company as well as the entry mode of the company in Singapore.
2.0 BACKGROUND OF COMPANY
Barakaff Holdings Sdn Bhd is a manufacturer of ladies & men garments. To complement the business, they have few subsidiaries company that works together in these fields, they consist of Barakaff Batik Industry that involved in batik manufacturing; Barakaff Exclusive, that involved in high fashion and Barakaff Holdings that involved in co-operate uniforms. Besides that, this company are expertise in garments manufacturing industry for many years. It all started since 1975, where a husband and wife work together in a small cottage industry till now ever since has been established. However, the primary vision of Barakaff Holdings Sdn Bhd is to be able to further expand their business to international market (Batik Manufacturer and Supplier in Malaysia: Batik Shirts and Design, 2002).
The reason why Barakaff Holdings Sdn Bhd is selected as the company that go internationally because Barakaff Holdings Sdn Bhd is one of a largest wholesaler and manufacturers of Batik in Malaysia. It produces main batik products such as men and ladies wear, handicraft, and saree. Besides that, Barakaff Holdings also provide different kind of products such as casual wear Batik collections short sleane man shirt 100% cotton & 100% cotton voile, casual wear, and formal wear. Besides that, Barakaff Holdings Sdn Bhn also provides the services of uniform and tailoring
This report presents a plan to market sell ‘Batik’ to Singapore. This is to identify whether the Malaysia Company which is Barakaff Holdings Sdn Bhd and its product Batik suitable for going international. In order to identify this, this report is also using PESTEL analysis to identify potential opportunities and threats of the Batik Company. Besides that, a ‘5 Forces’ analysis is to reveal the threats that the company will face in Singapore. Moreover, this report also to suggest the generic strategy that apply by the company as well as the entry mode of the company in Singapore.
2.0 BACKGROUND OF COMPANY
Barakaff Holdings Sdn Bhd is a manufacturer of ladies & men garments. To complement the business, they have few subsidiaries company that works together in these fields, they consist of Barakaff Batik Industry that involved in batik manufacturing; Barakaff Exclusive, that involved in high fashion and Barakaff Holdings that involved in co-operate uniforms. Besides that, this company are expertise in garments manufacturing industry for many years. It all started since 1975, where a husband and wife work together in a small cottage industry till now ever since has been established. However, the primary vision of Barakaff Holdings Sdn Bhd is to be able to further expand their business to international market (Batik Manufacturer and Supplier in Malaysia: Batik Shirts and Design, 2002).
The reason why Barakaff Holdings Sdn Bhd is selected as the company that go internationally because Barakaff Holdings Sdn Bhd is one of a largest wholesaler and manufacturers of Batik in Malaysia. It produces main batik products such as men and ladies wear, handicraft, and saree. Besides that, Barakaff Holdings also provide different kind of products such as casual wear Batik collections short sleane man shirt 100% cotton & 100% cotton voile, casual wear, and formal wear. Besides that, Barakaff Holdings Sdn Bhn also provides the services of uniform and tailoring