International Distribution Channels

International Distribution Strategies

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Table of Contents

1.0 Introduction .................................................................................................................. 5
2.0 International distribution channels ................................................................................. 7
2.1 what is an international distribution channel of consumer goods? ............................... 8
2.2 The design of the international distribution channel..................................................... 9
2.2.1 Structure of international distribution channels ......................................................... 11
2.2.2 Distribution channel intensity .................................................................................... 12
2.3 The selection of international distribution channel ...................................................... 13
2.3.1 Factors influencing the selection of a distribution type ............................................. 15
2.3.2 The selection process ................................................................................................. 22
2.4 The management of international distribution channel ................................................ 23
2.4.1 Ex-Ante ...................................................................................................................... 23
2.4.2 Ex-Post ....................................................................................................................... 23
3.0 Standardisation versus adaptation ............................................................................... 24
3.1 what is Standardisation? ............................................................................................. 25
3.2 What is Adaptation? .................................................................................................... 25
3.3 Advantages and

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