international flower industry
The Flower Industry
1. Is flower an emotional product? Why or why not? Flower is a very emotional product because the customer’s purchase flower’s for special occasions. They are so attached to the color of the flower because it represents a valuable treasure to them. For example, during the period of valentine’s roses are in high demand. Spouse’s, Girlfriend/boyfriend usually purchase roses to celebrate this special holiday with their love one. The rose will serve as the symbol of love, care, appreciation, and integrity to one another. Another example that demonstrates the idea of flower been an emotional product is the mother’s day/father’s day holiday. During these holidays family members show appreciation for their parent’s by presenting them with a special flower that symbolize the love, care, affection and gratitude for all the parent’s have done in their lives. The bottom line is flower is indeed a very emotional product whose demand is high during special holidays.
2. How international marketing flower does differ from computers? Flower is a perishable product and its marketing is based on color and quality rather than in quantity; whereas, the computer can be marketed in both quality and quantity. The supply of flowers must work quickly and swiftly from the producer to the consumer because of the nature of the product; whereas, in the computer industry that may not be necessarily a problem. The computer can be customized accordingly with the consumer needs and wants (i.e. how much hard drive space it will have, the memory capacity, what kind of processor should it have, etc.) but the same customization maybe hard to do for flower because it would required many genetic changes to the plants in order to achieve certain customization. The computer can be marketed business to business as well as business to customer. But the same cannot be done for flower because of the short live of the product. The pricing of flower is very
1. Is flower an emotional product? Why or why not? Flower is a very emotional product because the customer’s purchase flower’s for special occasions. They are so attached to the color of the flower because it represents a valuable treasure to them. For example, during the period of valentine’s roses are in high demand. Spouse’s, Girlfriend/boyfriend usually purchase roses to celebrate this special holiday with their love one. The rose will serve as the symbol of love, care, appreciation, and integrity to one another. Another example that demonstrates the idea of flower been an emotional product is the mother’s day/father’s day holiday. During these holidays family members show appreciation for their parent’s by presenting them with a special flower that symbolize the love, care, affection and gratitude for all the parent’s have done in their lives. The bottom line is flower is indeed a very emotional product whose demand is high during special holidays.
2. How international marketing flower does differ from computers? Flower is a perishable product and its marketing is based on color and quality rather than in quantity; whereas, the computer can be marketed in both quality and quantity. The supply of flowers must work quickly and swiftly from the producer to the consumer because of the nature of the product; whereas, in the computer industry that may not be necessarily a problem. The computer can be customized accordingly with the consumer needs and wants (i.e. how much hard drive space it will have, the memory capacity, what kind of processor should it have, etc.) but the same customization maybe hard to do for flower because it would required many genetic changes to the plants in order to achieve certain customization. The computer can be marketed business to business as well as business to customer. But the same cannot be done for flower because of the short live of the product. The pricing of flower is very